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How do you communicate and share your user feedback and analytics insights with your team and stakeholders?

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User feedback and analytics are essential sources of information for digital publishers who want to create engaging and effective content for their audiences. However, collecting and analyzing data is not enough. You also need to communicate and share your insights with your team and stakeholders in a clear and actionable way. In this article, we will explore some best practices and tools to help you do that.

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George Anders

1 Define your goals and metrics

Before you start sharing your user feedback and analytics insights, you need to have a clear idea of what you want to achieve and how you will measure it. For example, do you want to increase traffic, conversions, retention, or satisfaction? What are the key performance indicators (KPIs) that reflect your objectives? How will you segment your data to understand your different user groups and their needs? Having a shared understanding of your goals and metrics will help you align your team and stakeholders and focus on the most relevant and meaningful insights.

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George Anders
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I'd also recommend regular, candid updates about the full digital ecosystem. Let people know if new or intended initiatives at YouTube, Twitter, etc. will be the proverbial "wind at your back" or "wind in your face." If people hear about these factors before they affect your results, your credibility will be strong. If your updates come too late, they will seem like excuses

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2 Choose the right format and frequency

Depending on your goals and metrics, you may need to communicate and share your user feedback and analytics insights in different formats and frequencies. For example, you may use dashboards, reports, presentations, newsletters, or workshops to convey your findings and recommendations. You may also need to adjust the level of detail and complexity depending on your audience and purpose. For example, you may provide a high-level summary for executives, a detailed analysis for developers, or a visual story for marketers. You may also need to share your insights regularly, such as weekly, monthly, or quarterly, or on-demand, such as after a launch, a test, or a feedback session.

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3 Use data storytelling techniques

Data storytelling is an effective way to communicate user feedback and analytics insights to your audience. It involves using data, visuals, and narrative to explain, persuade, or inspire. To create a compelling data story, you need to understand your audience and their needs, define the main message and goal of your story, select relevant and trustworthy data sources and methods, choose the best visualizations and formats to display your data, craft a clear narrative that connects the data with the message and goal, add context, emotion, and personalization to your story, and test and refine it based on feedback.

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Tammy Kling

Linked in Top Voice ??Forbes Business writer, TEDx host, Founder OnFire Books Publishing, Chief Editor, Author McGraw Hill, Marketing and Leadership Curriculum Creator, Business Development Voices Speakers Bureau.
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When sharing data, leaders must live by one rule: make it make sense! Data can be confusing and you’ve got to make sure you communicate more than numbers or information but communicate how the data impacts every constituent. Make data human, and everyone will understand it.

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4 Use collaborative tools and platforms

Another way to communicate and share your user feedback and analytics insights is to use collaborative tools and platforms that allow you to collect, analyze, visualize, and share your data with your team and stakeholders. For example, you may use tools like Google Analytics, Hotjar, SurveyMonkey, or Typeform to gather and analyze user feedback and behavior data. You may also use tools like Tableau, Power BI, Google Data Studio, or Canva to create and share dashboards, reports, or presentations. You may also use tools like Slack, Trello, Asana, or Google Docs to communicate and collaborate with your team and stakeholders on your data projects.

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5 Solicit feedback and follow up

Finally, communicating and sharing your user feedback and analytics insights is not a one-way process. You also need to solicit feedback and follow up with your team and stakeholders to ensure that your insights are understood, valued, and acted upon. For example, you may ask for questions, comments, suggestions, or concerns from your audience after you share your insights. You may also ask for feedback on the format, frequency, and quality of your communication and sharing. You may also monitor and measure the impact and outcomes of your insights and recommendations. You may also update and revise your insights based on new data or changes in your goals or metrics.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you communicate and share your user feedback and analytics insights with your team and stakeholders?

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1 Define your goals and metrics

2 Choose the right format and frequency

3 Use data storytelling techniques

4 Use collaborative tools and platforms

5 Solicit feedback and follow up

6 Here’s what else to consider

Digital Publishing

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