How do you communicate evidence-based recommendations to physicians in a respectful and persuasive way?

1 Tip 1: Know your audience

Before you approach a physician with your evidence-based recommendation, do some research on their background, interests, and preferences. What are their specialties, affiliations, and values? What are their current practices, challenges, and goals? How do they like to receive information and feedback? Knowing your audience will help you tailor your message, anticipate objections, and find common ground.

3 Tip 3: Frame your message positively

One of the keys to communicating evidence-based recommendations to physicians is to frame your message positively. Instead of focusing on what they are doing wrong or need to change, emphasize what they are doing right or can improve. Use positive language, such as "enhance", "support", "benefit", and "opportunity". Highlight the benefits of your recommendation for the physician, the patient, and the organization. Show how your recommendation aligns with their values, goals, and standards.

5 Tip 5: Listen and respond respectfully

Communication is a two-way process. To communicate evidence-based recommendations to physicians effectively, you need to listen and respond respectfully. Listen actively and attentively to their questions, concerns, and feedback. Acknowledge their perspective, experience, and expertise. Validate their emotions, such as curiosity, doubt, or frustration. Address their objections calmly and politely. Provide additional information, clarification, or examples as needed. Ask for their input, suggestions, and opinions.

6 Tip 6: Follow up and follow through

The communication does not end with the presentation of your evidence-based recommendation. You need to follow up and follow through to ensure that the physician understands, accepts, and implements your recommendation. Follow up with a thank-you note, a summary of your key points, and a reminder of the benefits and action steps. Follow through with regular check-ins, feedback, and support. Celebrate their progress, achievements, and outcomes.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?