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Last updated on 2024年6月21日

How do you communicate the benefits of your product road map?

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A product road map is a strategic tool that shows the direction, vision, and goals of your product. It also helps you align your stakeholders, prioritize your features, and communicate your value proposition. But how do you convey the benefits of your product road map to different audiences, such as customers, investors, or internal teams? In this article, we will share some tips and best practices on how to communicate the benefits of your product road map effectively.

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Insha Manzoor Khan

Marketer by Passion || Group Product Manager by Profession ~ Boosting Brands Visibility, Impact & ROI
Supriya Rai

Director of Product Delivery @ SambaTV and CPO @ Surf | Entrepreneur and AI Product Leader

1 Know your audience

The first step to communicate the benefits of your product road map is to understand who you are talking to and what they care about. Different audiences have different needs, expectations, and perspectives on your product. For example, customers want to know how your product will solve their problems, investors want to know how your product will generate revenue, and internal teams want to know how your product will support their goals. Therefore, you need to tailor your message and format according to your audience's interests, pain points, and feedback.

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Vinish Garg ??

Guardian of an Intent | Products. UX. Content Design. System Thinking. | BereavementX
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The product map does not need to be totally audience-centric; so I partially disagree with this statement particularly as the first point in the post. The goal of product roadmap is product success or organization success and so the audience needs to learn, understand, and adapt, rather than planning a roadmap for the audience.

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2 Highlight the value

The second step to communicate the benefits of your product road map is to highlight the value that your product will deliver to your audience. Instead of focusing on the features or the technical details, you should focus on the outcomes and the benefits that your product will provide. For example, you can use stories, scenarios, or use cases to illustrate how your product will help your customers achieve their goals, how your product will differentiate from the competition, or how your product will align with your company's vision and mission. You should also use data, metrics, or evidence to back up your claims and show the impact of your product.

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Insha Manzoor Khan

Marketer by Passion || Group Product Manager by Profession ~ Boosting Brands Visibility, Impact & ROI
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Frame your product roadmap as a customer-centric journey, not just a feature list. Focus on the problems you're solving and the value each step delivers. Connect features to user needs and desired outcomes. Use clear, concise language with visuals to showcase how the roadmap will enhance their experience and achieve their goals. This builds excitement and fosters a sense of partnership in your brand's evolution.

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Vinish Garg ??

Guardian of an Intent | Products. UX. Content Design. System Thinking. | BereavementX
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Well, this is not the primary goal of the roadmap. Sorry—the roadmap is a strategic lens to see how we shall realize the product vision towards the org goals, collectively. How our product helps the customers, and its differentiation from competitions—these are not the roadmap goals, certainly not the primary goals.

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3 Be clear and concise

The third step to communicate the benefits of your product road map is to be clear and concise in your presentation. You should avoid using jargon, acronyms, or vague terms that might confuse or bore your audience. You should also avoid overloading your audience with too much information or too many details that might distract them from the main message. Instead, you should use simple and direct language, use visuals and diagrams to support your points, and use a logical and coherent structure to organize your content. You should also limit your presentation to the most relevant and important information that your audience needs to know.

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Insha Manzoor Khan

Marketer by Passion || Group Product Manager by Profession ~ Boosting Brands Visibility, Impact & ROI
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Use Clear and Concise Language: Avoid technical jargon and explain things in a way everyone can understand. Visualize Your Roadmap: A well-designed visual can be a powerful tool to communicate complex information in an easily digestible way. Focus on Future Benefits: Don't just list features; explain how they will benefit the users. Be Transparent: Acknowledge that plans can change and be open to feedback.

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4 Invite feedback and collaboration

The fourth step to communicate the benefits of your product road map is to invite feedback and collaboration from your audience. You should not treat your product road map as a fixed or final document, but as a living and evolving tool that reflects the changing needs and preferences of your customers and stakeholders. Therefore, you should encourage your audience to share their opinions, questions, or suggestions on your product road map. You should also listen to their feedback and incorporate it into your product development process. By doing so, you will build trust and rapport with your audience, as well as improve your product quality and customer satisfaction.

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5 Follow up and update

The fifth step to communicate the benefits of your product road map is to follow up and update your audience on the progress and status of your product. You should not leave your audience in the dark or make them wonder what happened to your product road map. Instead, you should keep them informed and engaged by sending regular updates, newsletters, or demos that showcase your product achievements, challenges, and learnings. You should also celebrate your milestones, acknowledge your setbacks, and communicate your next steps and priorities. By doing so, you will maintain your audience's interest and excitement, as well as demonstrate your commitment and accountability.

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6 Use the right tools

The sixth step to communicate the benefits of your product road map is to use the right tools that can help you create, share, and manage your product road map effectively. There are many tools available that can help you design, visualize, and collaborate on your product road map, such as Aha! , ProductPlan , or Asana . These tools can help you create a professional and attractive product road map that can capture and convey your product vision, goals, and value proposition. They can also help you update and communicate your product road map easily and efficiently, as well as integrate with other tools that you use for your product development process.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Supriya Rai

Director of Product Delivery @ SambaTV and CPO @ Surf | Entrepreneur and AI Product Leader
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Communicating the benefits of our product roadmap is crucial for aligning stakeholders and driving success. Our roadmap serves as a strategic blueprint, outlining our vision, priorities, and timelines. By sharing it transparently, we instil confidence in our customers, investors, and team members. They see the clear path forward, understand the value we're delivering, and feel empowered to contribute meaningfully. Additionally, a well-communicated roadmap fosters trust and loyalty, as stakeholders feel included in our journey and confident in our ability to deliver impactful solutions that meet their needs.

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Insha Manzoor Khan

Marketer by Passion || Group Product Manager by Profession ~ Boosting Brands Visibility, Impact & ROI
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Communicating the benefits of your product roadmap effectively is crucial for getting buy-in from stakeholders, ensuring team alignment, and generating excitement for the future. Here are some key strategies to do it right: 1. Tailor your message to your audience 2. Focus on the "why" behind the roadmap 3. Keep it clear and concise 4. Make it visual and engaging 5. Be transparent and flexible

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How do you communicate the benefits of your product road map?

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1 Know your audience

2 Highlight the value

3 Be clear and concise

4 Invite feedback and collaboration

5 Follow up and update

6 Use the right tools

7 Here’s what else to consider

Product Road Mapping

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