How do you collect and analyze customer feedback for competitive analysis?
Customer feedback is a valuable source of information for competitive analysis, especially when you are writing a proposal for a potential client. Competitive analysis helps you identify your strengths and weaknesses, as well as the opportunities and threats in the market. By collecting and analyzing customer feedback, you can understand what your customers want, need, and expect from your products or services, and how you can differentiate yourself from your competitors. In this article, we will show you how to collect and analyze customer feedback for competitive analysis in four steps.