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How do you collaborate with other online magazines and influencers to expand your audience and reach?

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If you run an online magazine, you know how important it is to grow your audience and reach. But how do you do that without spending a fortune on ads or spamming your social media followers? One of the most effective ways is to collaborate with other online magazines and influencers in your niche or related fields. In this article, we'll show you how to find, approach, and work with them to create win-win partnerships that benefit both parties and your readers.

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Tammy Kling

Linked in Top Voice ??Forbes Business writer, TEDx host, Founder OnFire Books Publishing, Chief Editor, Author McGraw…

1 Identify potential collaborators

The first step is to research and identify online magazines and influencers that share your target audience, values, and goals. You can use tools like BuzzSumo, SimilarWeb, or Alexa to find out who has a large and engaged following, what topics they cover, and what platforms they use. You can also look for online magazines and influencers that have featured or mentioned your competitors, or that have similar subscription models or monetization strategies. Make a list of potential collaborators and rank them by relevance, reach, and reputation.

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Tammy Kling

Linked in Top Voice ??Forbes Business writer, TEDx host, Founder OnFire Books Publishing, Chief Editor, Author McGraw Hill, Marketing and Leadership Curriculum Creator, Business Development Voices Speakers Bureau.
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Be discerning! I own a speakers bureau and our online magazine tends to be high value corporate speakers. One bad apple could ruin the bunch so to speak so we have to set standards. Not everyone makes it in the magazine. Set standards on who you want to work with and attract.

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2 Reach out with a personalized pitch

The next step is to reach out to your potential collaborators with a personalized and professional pitch. You should explain who you are, what your online magazine is about, and why you think they would be interested in collaborating with you. You should also propose a specific idea or offer for the collaboration, such as a guest post, an interview, a giveaway, a cross-promotion, or a co-created content piece. You should highlight the benefits and value for them, their audience, and your audience. You should also include a clear call to action and a deadline for their response.

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Dr. Tandra Price, M.A. (The Networking "Ninja")

Empowering Entrepreneurs with Powerful Networking Strategies | Igniting Business Growth & Connections | Captivating Speaker & Networking Maestro | Owner of Tap-In Magazine | Join" Talk 2 Talk Me Tuesdays" at 12 pm CST
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In my experience Collaborating with other online magazines and influencers is a game-changer. It’s a powerful strategy that broadens your audience, amplifies your message, and boosts your visibility. By aligning with like-minded publications and influential voices, you not only enhance your reach but also build a network of support that can open new opportunities. It’s all about creating a dynamic presence that ensures you are seen, heard, and noticed in today’s competitive landscape. At Tap-In Magazine, we thrive on such collaborations to bring the best to our audience and help our partners shine. Let's continue to elevate each other!

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3 Negotiate the terms and expectations

The third step is to negotiate the terms and expectations of the collaboration with your chosen partners. You should agree on the goals, roles, responsibilities, timelines, and deliverables of the project. You should also discuss the editorial guidelines, the quality standards, the copyright issues, and the attribution policies. You should document everything in a written agreement or contract that both parties sign and adhere to. You should also communicate regularly and respectfully throughout the process and address any issues or concerns as they arise.

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4 Create and distribute the content

The fourth step is to create and distribute the content according to the agreed plan. You should follow the best practices and guidelines of your partner's platform and audience, as well as your own. You should also ensure that the content is original, relevant, engaging, and valuable for both parties and their readers. You should also include clear and visible links, credits, or mentions of your partner and your online magazine in the content. You should also share and promote the content on your own platforms and channels, and encourage your partner to do the same.

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Moira Alexander, PMP, ISP, ITCP, IP3P

Media Recognized Top 150 #B2B Global Women #ThoughtLeader | #Founder | #ProjectManager | #SaaS #ContentStrategist Helping #TopBrands & #DigitalPublications Craft Winning #Whitepapers, #CaseStudies & #WebContent
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As a founder of an online project management and leadership magazine, it's about focusing on the value and credibility of the content we publish rather than volume. There's always pressure to pump out multiple pieces of content to outrank other publications, but what's the point of that if it doesn't provide value? In fact, there's so much content out there that people may be frustrated trying to sort through all of it to find help. The content must be relevant, credible, and reliable. Long and short of it - content, especially B2B content, should help professionals do their work better, achieve results, and make an impact. Otherwise, it's just additional noise to sift through.

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5 Measure and evaluate the results

The fifth step is to measure and evaluate the results of the collaboration. You should use tools like Google Analytics, social media insights, or email marketing software to track and analyze the performance and impact of the content. You should look at metrics like traffic, views, shares, comments, likes, subscribers, leads, conversions, or sales. You should also collect feedback from your partner and your audience on the content and the collaboration. You should report and celebrate the successes and learn from the challenges.

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6 Maintain and nurture the relationship

The final step is to maintain and nurture the relationship with your partner. You should thank them for their time, effort, and contribution, and express your appreciation and satisfaction with the collaboration. You should also follow up with them regularly and keep them updated on the results and outcomes of the project. You should also look for opportunities to collaborate again in the future, or to refer them to other online magazines or influencers in your network. You should also support and endorse them on their platforms and channels, and reciprocate their gestures.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you collaborate with other online magazines and influencers to expand your audience and reach?

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1 Identify potential collaborators

2 Reach out with a personalized pitch

3 Negotiate the terms and expectations

4 Create and distribute the content

5 Measure and evaluate the results

6 Maintain and nurture the relationship

7 Here’s what else to consider

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