Before you start writing your business plan, you need to define your scope and purpose. What is the main objective of your plan? Who are your target audience and stakeholders? What are the key questions or challenges that your plan will address? By clarifying your scope and purpose, you can communicate your expectations and goals to other departments or teams, and align them with your vision and mission.
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My thoughts would be to always begin with the end in mind, and work backwards. Illustrate how the business would look like in the years to come. What kind of customers do you anticipate to have, how would you package your products or services, what are the ways the business would generate revenue and how would you ensure that you sustain a strong competitive advantage? It's like a game of chess, what moves do you anticipate to make in your business to remain relevant?
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Analyze Vision and objectives, and finalize the scope of business with the help of management. Categorize the scope in ‘Internal scope’ and External scope’, and evaluate all the ‘internal’ and ‘external’ scopes and the relevant metrics. Discuss and finalize the scope and purpose document with all stakeholders, such as senior management, the CEO, and the Board members. The document needs to be reviewed regularly, and changes must be communicated to stakeholders at regular intervals.
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I believe good business planning starts with a well written strategy- what is your organisation's purpose, what is its mission, why does it even exist, what will be the critical success factors, how will it be executed, how should the business evolve/develop over the next 3-5 years? Which business processes are critical to success and operational performance in these areas could be make or break the businesses success ? All of this will feed into consideration of defining scope and purpose and subsequent goal setting to ensure clarity for all stakeholders.
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Defining your scope and purpose is crucial to creating a focused and effective business plan. It helps you distill your vision and mission into a clear narrative, ensuring everyone is on the same page. By identifying your target audience and stakeholders, you can tailor your plan to their needs and expectations. Additionally, clarifying the key questions or challenges your plan will address enables you to develop a robust framework for analysis and solution-finding. This foundational step sets the stage for a compelling and actionable business plan that drives results.
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My suggestion is to 1) Define what success looks like and how you will measure it 2) Define and Tenets for decision making. You will make hard decisions along the way . Having agreed upon tenets and success definition upfront, minimizes other factors affecting decision making such as personal ego, scope of work responsibility etc..
Depending on your scope and purpose, you may need to collaborate with different departments or teams within your organization. For example, you may need to work with the finance team to develop your budget and projections, the marketing team to define your market and customer segments, the operations team to optimize your processes and resources, and the human resources team to plan your staffing and training needs. You need to identify who are your collaborators and what are their roles and responsibilities in developing your business plan. You also need to assign a project manager or a leader who will coordinate and facilitate the collaboration process.
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Collaboration should be run as a process rather than as an activity and that too during all stages i.e. definition, preparation and above all implementation stage of a business plan. If it’s important to involve all relevant stakeholders in developing a business plan, it’s even more important to collaborate during its implementation to ensure ownership.
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Effectively identifying collaborators and their roles is crucial for a seamless business planning process. It's essential to establish a cross-functional team with diverse expertise to provide comprehensive insights. Clearly defining each collaborator's responsibilities and deliverables ensures accountability and prevents duplication of efforts. Assigning a project manager to oversee the collaboration process facilitates communication, sets milestones, and drives progress. This structured approach enables efficient resource allocation, fosters a collaborative environment, and ultimately leads to a well-rounded and actionable business plan.
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Business Planning is a perennial activity and you should constantly run the movie of your plan in your head - know what you want to achieve in the year ahead, know whose support you will need in which department and how to sell them the idea. This way, you will be in touch with the big picture and know what elements need to be groomed to make the big success happen. If you are lower down the ladder and need to plan only within the department, then at least you should know which individuals need to contribute to the big picture - woo them. This is the basic approach and is done by every leader even the CEO of a $500 mil company -only his scope is wider and goals are grander. Essentially it is the same thing. Take away: Nail the big pic!
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Having a visible marketing plan is super important, this is the process that your team will use to impact on your business, so, the more clear and shared it is and used daily, the better
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WENNOVATE instead of INNOVATE while making your plan. The main reason why projects get stopped is according to a linkedin poll: ‘LACK OF MANAGEMENT BUY-IN. That’s why in my experience as facilitator of 100+ projects you should better WENNOVATEinstead of INNOVATE. Let me explain… Innovation is a long journey with high uncertainty. That’s why you should get all your internal - and external partners and the decision makers aligned as from the start, agreeing all on both your assignment and process. When you WENNOVATE in the way your project will be based on: - commitment, - trust, and - openness. Check out the FORTH innovation methodology, which comebines design thinking with business thinking, which is based on this WENNOVATE principle.
Collaboration requires effective communication and feedback. You need to establish how you will communicate and share information with your collaborators, and how you will solicit and incorporate their feedback. You can use various tools and platforms, such as online meetings, email, chat, document sharing, surveys, and brainstorming sessions, to communicate and collaborate with your collaborators. You also need to set a clear timeline and milestones for your collaboration, and monitor and report your progress and challenges regularly.
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Implementing a structured communication and feedback framework is vital for successful collaboration. Utilize technology to facilitate seamless information sharing, such as cloud-based document management and collaboration tools. Regularly scheduled virtual meetings and progress updates ensure everyone is aligned and informed. Establishing a feedback loop allows for constructive input and idea generation. Clearly defining communication channels and protocols prevents misunderstandings and ensures efficient issue resolution.
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A clearly defined communication channel ensures transparency on expectations and values input for positive change. Established communication channels allow; ??Clarity and understanding of roles and responsibilities ??Employee engagement leads to increased motivation & productivity ??Problem-solving and decision-making encourage sharing ideas, challenges, informed decision-making ??Innovation and creativity drive growth, and open to sharing ideas ??Teamwork and Collaboration promote understanding and trust ??Performance management allows the team to understand strengths & weaknesses, align performance with company expectations ??Conflict resolved before escalation ??Continuous improvement to identify areas of improvement/change
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Business is about growth and growth is all about people. You cannot grow people without being in touch - which means communication in all forms. But even deeper than your scheduled communications is the human touch - make sure that empathy flows through you. If you are genuinely empathetic as a person, your feelings, appearance, communication, words and dealings with them will reflect that. You need to build it inside you. You cannot suddenly come up with flowery language email but feel bitter inside. That doesn't work. It only fills up the In-box and you will wonder why they are not collaborating and why your business plan is not working out. Connect genuinely from the heart at all times. And it will work.
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Creating a safe space for idea sharing is crucial. Occasionally, what may initially seem like a wild idea can evolve into a game-changing contribution to the plan's success.
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Absolutely, effective communication and feedback mechanisms are the backbone of successful collaboration. Utilizing tools like online meetings, email, chat, document sharing, surveys, and brainstorming sessions ensures seamless information exchange. Establishing a clear communication protocol and feedback loop enhances collaboration efficiency. Setting specific timelines and milestones creates a structured framework for progress. Regular monitoring, reporting, and addressing challenges in a timely manner are essential. This proactive approach not only ensures the plan stays on track but also fosters a culture of transparency and accountability within the collaborative process.
One of the benefits of collaborating with other departments or teams is that you can leverage their diverse skills, expertise, and perspectives. However, this also means that you may encounter different opinions, preferences, and styles of working. You need to respect and value the diversity and perspectives of your collaborators, and avoid imposing your own views or assumptions. You also need to listen actively, ask questions, acknowledge contributions, and resolve conflicts constructively. By fostering a culture of respect and value, you can build trust and rapport with your collaborators, and enhance the quality and creativity of your business plan.
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Embracing diversity and perspectives is crucial in collaboration. Recognize that diverse backgrounds and expertise bring unique value to the table. Foster an inclusive environment where everyone feels heard and valued. Encourage active listening, open-mindedness, and constructive debate. Leverage differences to stimulate innovative solutions and robust decision-making. By celebrating diversity and promoting a culture of respect, you can harness the power of collective wisdom and drive collaboration success.
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Absolutely, recognizing and appreciating the diversity of skills and perspectives among collaborators is fundamental. Embracing different opinions and working styles enriches the creative process. Active listening, asking questions, and acknowledging contributions demonstrate respect, fostering a positive atmosphere. Constructive conflict resolution ensures challenges are opportunities for growth. By nurturing this culture of respect and value, trust deepens, collaboration strengthens, and the business plan benefits from a wealth of creativity and innovation.
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Being in a team comes with diversified opinions, thought patterns and perceptions. Respect should be paramount during the engagements and interactions. Acknowledge the differences and don't leave room for victimization. Diversity helps build awareness of different cultures and methods of problem solving. Diversity also builds bonds in teams.
After you have completed your draft of your business plan, you need to review and refine it with your collaborators. You need to ensure that your business plan is consistent, coherent, and comprehensive, and that it reflects the input and feedback of your collaborators. You also need to check for any errors, gaps, or inconsistencies in your data, analysis, or arguments. You can use various methods, such as peer review, self-review, or external review, to review and refine your business plan. You also need to document and acknowledge the sources and contributions of your collaborators, and thank them for their support and cooperation.
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Amazon is Amazon because they refused to write traditional business plans. Instead, Amazon introduced the use of Six Pagers - incredibly detailed documents that outline in great detail the value of a new business. Any company can write a business plan. Amazon proved that writing Six Pagers is a rigorous process but exceptionally rewarding. My advice is introduce Six Pagers into the process.
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It is also critical to keep in mind that business plans are ‘living, breathing’ documents. Periodic, cross functional meetings should be held after the plan rollout to review progress in comparison to projections and adjust direction - if required - with new information. This continued collaboration allows the cross functional team to learn from mistakes and successes, as well as review and clarify the plan goals (goals are taken more seriously when they are regularly reviewed). These meetings will also keep things moving with the future in mind - always anticipating new trends and directions.
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Refining your business plan through collaborative review ensures a robust and actionable roadmap. Engage your collaborators in a thorough examination of the plan, seeking feedback on clarity, accuracy, and completeness. Encourage critical thinking and constructive criticism to identify areas for improvement. This iterative process fosters a sense of shared ownership and accountability, ultimately leading to a polished and effective business plan that drives results.
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Double check the business plan with your team to see if any important details have been left out. Be on the look out and confirm that all appendices have been added to the business plan. Recheck the references and sources quoted.
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For years, I developed business plans, often leading co-lo'd and decentralized teams. Top tips behind my 100%-funded success rate, and raves these were the best plans investors had ever read: 1) Distribute plan's production timeline and each person's role at each stage. 2) Allow no more than 3 iterations of the plan. 3) Start with a draft that captures all you do know in black text, and all you don't in red. 4) Red items become agenda items for two team confabs. 5) Rewrite and make black the red text as you progress. 6) After the third iteration, turn any still-red text into a description of planned action to later reconcile what's still uncertain. You don't need to pretend to know everything, just convey how you'll learn what matters most.
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One needs to review the current state. We first need to see if the business plan is already defined and existing. If we have an existing plan, then we need to validate it against the current business and market landscape. And if the conclusion of the review says that the business plan is not well defined and is in pieces, and those are not reflecting the whole picture company is looking for, it is advisable to have a new plan. It is, sometimes, better to have a new plan instead, as the process of arriving at a new plan is less cumbersome, and one need not carry the baggage of past and dead wood.
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Honesty is key. It is amazing how many folks are in denial (or broadcast) on how the business is currently performing. Starting from an honest baseline is essential.
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