登录查看更多内容

How do you collaborate and communicate with your stakeholders using a content calendar tool?

由人工智能和领英社区提供技术支持

As a content developer, you know how important it is to plan, create, and distribute engaging and relevant content for your audience. But how do you ensure that your content strategy aligns with your stakeholders' goals, expectations, and feedback? How do you keep track of your content production, deadlines, and performance? How do you communicate and collaborate with your team members, clients, or partners effectively and efficiently? One way to answer these questions is to use a content calendar tool. A content calendar tool is a software application or platform that helps you organize, manage, and share your content plan with your stakeholders. In this article, you will learn how to use a content calendar tool to collaborate and communicate with your stakeholders in six steps.

此文章中的业界达人

由社区从 7 条内容中精选。了解更多

1 Step 1: Choose a content calendar tool

When selecting a content calendar tool, there are many features to consider. Look for the ability to create, edit, and view content in various formats, assign tasks and roles to team members, set and monitor deadlines and milestones, integrate with other tools and platforms, share and export your content calendar, and receive feedback from stakeholders. Depending on your needs, budget, and preferences, you can compare different options online, read reviews, watch demos, or even sign up for free trials.

添加您的观点

Esther Schindler

I create content that people insist on reading all the way to the end.
举报内容
It's tempting to set up a complex system to track everything you do. Resist the urge. For most of my content marketing sites, I tracked everything in a single Excel spreadsheet. It had a lot of columns, but it kept everything in one place, and it was easy to update, sort, and share. That worked even for one site where I published five features and four blog posts every week. A content calendar tool can help you. But start simple, until you know what problems you actually want to solve.

已翻译

赞
Riley Kaminer

Tech Writer | Content Strategist for Startups and Investors | Founder, ClearCritical
举报内容
Excel/Google Sheets works well in the first instance. Notion can also be a good option. Experimenting with platforms like Plot.so can also help you keep your content house in order. The most important thing is to pick one and stick with it!

已翻译

赞

2 Step 2: Define your content goals and objectives

Before you start creating and filling your content calendar, you need to define your content goals and objectives. What are you trying to achieve with your content? Who are you trying to reach and influence? How will you measure your success? Your content goals and objectives should be SMART: specific, measurable, achievable, relevant, and time-bound. You should also align them with your stakeholders' goals and objectives, and communicate them clearly and concisely. This will help you create a shared vision and direction for your content strategy, and avoid confusion and conflicts.

添加您的观点

Riley Kaminer

Tech Writer | Content Strategist for Startups and Investors | Founder, ClearCritical
举报内容
Always create goals/objectives, even if they're quite broad and basic at first. Think about your audience, their needs, and how you can speak to those needs directly.

已翻译

赞

3 Step 3: Conduct a content audit and gap analysis

A content audit is a process of reviewing and evaluating your existing content, both online and offline. A gap analysis is a process of identifying and filling the gaps in your content strategy, based on your goals and objectives, audience needs, and competitors' performance. You should conduct a content audit and gap analysis regularly, at least once a year, to ensure that your content is relevant, effective, and up-to-date. You should also involve your stakeholders in this process, and solicit their feedback and input. This will help you identify what content is working well, what needs to be improved or removed, and what new content needs to be created or acquired.

添加您的观点

4 Step 4: Create a content plan and schedule

A content plan is a document that outlines the details of your content strategy, such as your content topics, themes, formats, channels, keywords, tone, voice, style, etc. A content schedule is a document that shows when and how you will produce and distribute your content, such as your content frequency, timing, duration, budget, resources, etc. You should create a content plan and schedule based on your content audit and gap analysis, your goals and objectives, and your audience preferences and behavior. You should also use your content calendar tool to create and update your content plan and schedule, and share it with your stakeholders. This will help you organize and manage your content workflow, and ensure consistency and quality across your content.

添加您的观点

Sree Sreenivasan

CEO/co-founder, Digimentors ? President, SAJA, South Asian Journalists Assn ? former Chief Digital Officer of NYC, Met Museum, Columbia; Nobel Prize Outreach board ? professional keynote speaker, emcee, moderator
举报内容
As former Chief Digital Officer of The Met Museum, where our social team kept excellent content calendars, I learned the value of being flexible. Yes, stick to the content plan. But also be prepared for targets of opportunity so that you can jump on trends, respond in real-time to new developments and appear less obviously to be working from a content plan!

已翻译

赞

5 Step 5: Produce and distribute your content

The next step is to produce and distribute your content according to your content plan and schedule. You should use your content calendar tool to assign tasks and roles to your team members, track their progress and status, set and monitor deadlines and reminders, and integrate with other tools and platforms. You should also use your content calendar tool to share and export your content with your stakeholders, and receive and provide feedback and comments. This will help you collaborate and communicate with your stakeholders effectively and efficiently, and ensure that your content meets their expectations and requirements.

添加您的观点

Riley Kaminer

Tech Writer | Content Strategist for Startups and Investors | Founder, ClearCritical
举报内容
It's definitely worth thinking about how to repurpose your content as well while you're scheduling it. That will make it easier down the line!

已翻译

赞

6 Step 6: Monitor and evaluate your content performance

The final step is to monitor and evaluate your content performance based on your goals and objectives, and the metrics and indicators you have chosen. You should use your content calendar tool to collect and analyze data from various sources, such as your website, social media accounts, email marketing software, analytics tools, etc. You should also use your content calendar tool to report and present your findings and insights to your stakeholders, and discuss the results and implications. This will help you measure and demonstrate the value and impact of your content, and identify the strengths and weaknesses of your content strategy.

添加您的观点

Riley Kaminer

Tech Writer | Content Strategist for Startups and Investors | Founder, ClearCritical
举报内容
I like to send clients a monthly recap, showing all the relevant data around content performance as well as a high-level summary of how things are going. Most importantly: don't BS your client! If the trends are negative, tell them –?and offer a solution.

已翻译

赞

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Devangini Mahapatra Chauhan

Bestselling Author | Book Coach | Reading Coach | NLP Practitioner | Lumina Spark Practitioner - Psychometric Coach | Scrum Master | Wellness and Spirituality Publisher @ And All Publishing, Media and Content
举报内容
Feedback and reporting would be key here. Remember to match analytics and insights with a culture of regular feedback gathering call or email thread. This will help you remain on the right path as far the vision of stakeholders go.

已翻译

赞

Content Development

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How do you collaborate and communicate with your stakeholders using a content calendar tool?

1

2

3

4

5

6

7

1 Step 1: Choose a content calendar tool

2 Step 2: Define your content goals and objectives

3 Step 3: Conduct a content audit and gap analysis

4 Step 4: Create a content plan and schedule

5 Step 5: Produce and distribute your content

6 Step 6: Monitor and evaluate your content performance

7 Here’s what else to consider

Content Development

给文章评分

感谢您的反馈

更多Content Development相关文章

更多相关阅读内容

How do you collaborate and communicate with your stakeholders using a content calendar tool?

1

2

3

4

5

6

7

1 Step 1: Choose a content calendar tool

2 Step 2: Define your content goals and objectives

3 Step 3: Conduct a content audit and gap analysis

4 Step 4: Create a content plan and schedule

5 Step 5: Produce and distribute your content

6 Step 6: Monitor and evaluate your content performance

7 Here’s what else to consider

Content Development

给文章评分

感谢您的反馈

查看其他技能