How do you cold call across time zones and cultures?

2 Research the culture and etiquette

Another important factor to consider when cold calling across cultures is to research the culture and etiquette of your prospects. You need to be aware of the differences in communication styles, preferences, and expectations that may affect how they respond to your call. For example, some cultures may value directness and assertiveness, while others may prefer politeness and subtlety. Some cultures may appreciate small talk and rapport building, while others may want to get to the point quickly. Some cultures may expect you to follow up with an email or a text, while others may prefer a phone call or a meeting. You can use resources like Hofstede Insights or Culture Crossing to learn more about the cultural dimensions and norms of your prospects, and adjust your tone, language, and pitch accordingly.

3 Customize your value proposition

Once you have a clear idea of when and how to call your prospects across time zones and cultures, you need to customize your value proposition for each role. You need to show them how your product or service can solve their specific pain points, challenges, or goals, and why they should choose you over your competitors. You need to tailor your message to the role and level of your prospect, and use relevant examples, testimonials, or case studies to back up your claims. You can use tools like LinkedIn or Crunchbase to research your prospects' roles, industries, and backgrounds, and craft a personalized and compelling value proposition for each one.

5 Follow up with a multilingual email

The last tip to boost your cold calling across time zones and cultures is to follow up with a multilingual email. A multilingual email is an email that you can send to your prospects after your call, and that you can translate into their languages. It can help you reinforce your value proposition, summarize your conversation, and set the next steps. You can use tools like Mailchimp or HubSpot to create and send multilingual emails, and track their open rates, click rates, and responses. You can also use tools like Grammarly or Hemingway to check your spelling, grammar, and readability, and make your emails more clear and concise.

Cold calling across time zones and cultures can be a daunting task, but it can also be a rewarding one. By following these tips, you can increase your chances of reaching, engaging, and converting your prospects, and grow your business globally.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?