How do you co-create content that is consistent and coherent across different channels and platforms?

I think this is so important. Many people just sally forth without first defining their objectives. It's been said that amateurs talk about strategy while professionals talk about logistics. A similar thing is true about content. I recently spoke to the owner of a kennel/dog training/grooming business about her social media needs. It appeared that she wanted to do social media because other people did. She didn't need new clients because she had more than she could handle. I suggested maybe getting deeper relationships with clients by showing how great their pets were. That struck her as a good objective so we set the outreach up for that. Having a goal is the only way to start.

And it's really important not only to define your purpose and audience, but to also ensure that it is ? Complimentary ? Amplifying and/or ? Progressive With those that you are collaborating with. Yes, collaborate with those you like and respect, but also consider where you can create additional mutual benefits with this particular consideration

Templates can help keep the content cohesive. Agreeing in advance on a style and voice can also go a long way. Anointing an individual to review all the content one it’s created but before it’s published will help make the pieces come together.

Using a Writer's Style Guide is an important tool to help with consistency in voice, style, and tone. It’s good to review periodically and make sure both internal and external teams are familiar with the standards expected of them. I didn’t really see the value in a writer’s style guide until I was responsible for editorial management. Once you are co-creating with 2 or more people, the writer’s style guide will help to keep content consistent and reduce the number of rewrites when followed properly. Pro-Tip: if you are writing thought leadership for a news outlet make sure to request their writer’s style guide so that you can make sure your content fits within their guideline so that is not rejected because of style guide issues.

Everyone has different working styles. Agree on a timeline up front and schedule check-ins and goalposts before the project begins. Discuss preferred communication styles and methods and vary communications as required.

This is a key and often underused opportunity. As your audience is seeing how you celebrate those you work with and are making decisions about your values, the strength of thr collaboration, and whether you are 'their kinda person' on the strength of the support you give others. So be genuine, heartfelt, and personalised in your support, and let this part of your collaboration also shine.

The keys to coherent content of any kind, as in all other marketing matters, is to have a clear strategy to start with. It keeps everyone moving in the same direction when working collaboratively. However it is also absolutely vital to have a strategic theme and framework for your thought leadership. You need a clearly defined overarching purpose and message, and a well thought-through set of supporting topics and angles - along with all your proofs, references and supporting data. And to have considered what content formats and types are best in each case to communicate these subtopics. This all needs to be in place LONG before either you or a collaborator set hands on keyboards and start to write!

The other key to success are: — knowing your audience, what resonates with them and what channels they use the most (I.e. Twitter, LinkedIn, webinar, etc) — delivering the right message over the right channel will deliver great content consumption rate — when collaborating with other team on content, defining clear roles and responsibilities, review process and how feedback will be processed will improve collaboration and quality of content and will help to meet the deadlines.