Communicating job expectations is not a one-time event, but an ongoing process that involves multiple channels. To share information and feedback with candidates throughout the hiring process, you should use job descriptions with clear and concise language to describe the role, requirements, benefits, and company culture. Job ads should be catchy and informative, highlighting the main selling points and differentiators of the role and company. During screening calls, use open-ended and probing questions to assess candidates' interest, motivation, and suitability for the role. For interviews, use behavioral and situational questions to evaluate skills, competencies, and fit for the role. Additionally, provide examples and scenarios that illustrate typical challenges and expectations of the role. Ask candidates about their expectations and preferences as well. Follow-ups should be done through email, phone, or video calls to update candidates on their status, provide feedback, answer any questions they may have, and reiterate key aspects and expectations of the role and company.