Last updated on 2024年8月9日

How do you choose web design trends for online marketing?

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Web design is not just about aesthetics, it is also a powerful tool for online marketing. A good web design can help you attract, engage, and convert your visitors into customers. But how do you choose web design trends that suit your online marketing goals and your target audience? In this article, we will share some tips and examples to help you make the right decisions.

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Maria López Ordó?ez

Helping people and companies thrive | Growth Marketing Consultant | Executive Coach | Founder | xFacebook, xAirbnb…
Mohammad Deluar Hossain

Explore Small Business Success ??Website Development | Digital Marketing | SEO | SMM | Video Editing | YouTuber |…

1 Know your purpose

Before you jump on any web design trend, you need to have a clear purpose for your website. What are you trying to achieve with your online marketing? Who are you trying to reach and what are their needs and preferences? How do you want them to feel and act when they visit your website? These questions will help you define your web design strategy and align it with your online marketing objectives.

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Mohammad Deluar Hossain

Explore Small Business Success ??Website Development | Digital Marketing | SEO | SMM | Video Editing | YouTuber | Freelancer???? ??Ready to skyrocket your business? Request a free consultation??Direct Message Me TODAY!??
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Another important factor to consider when choosing web design trends is aligning them with your brand identity and target audience. Every business has its own unique personality and target demographic, so it's essential that your website reflects these aspects effectively. Understanding your customers' needs and preferences can also help you determine which design trends are most likely to attract and engage them.

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Karla Giovanna Velázquez

Dise?ador de páginas web
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Como primer punto, es súper necesario definir el objetivo del proyecto, para poder elegir las tendencias del dise?o web, es bien importante considerar la estética, la funcionalidad y la adaptabilidad a dispositivos móviles. Estar a la vanguardia e investigar las últimas tendencias en dise?o web, por ejemplo el dise?o minimalista, o maximalista, tipografías fuera de lo común, el uso de parallax con videos de fondo y una navegación intuitiva. Obviamente es importante tener en cuenta las necesidades y preferencias del público objetivo, y en algunos casos realizar diversas pruebas para determinar qué dise?os generan mejores resultados en términos de conversiones y engagement.

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Christopher Hüneke ??

Int. Expert in Digital Marketing & Advertising Psychology ?? Agency White-Label-Services | Trilingual ???? ???? ???? | AI-SEO | CRO | Content | Outreach | Est. 2010 | #nevernotlearning
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Before jumping on any web design trend, have a clear purpose for your website. Who are you trying to reach? What are their needs and preferences? How should they feel and act when they visit your site? These questions help define your web design strategy and align it with your online marketing goals.

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2 Follow the principles

There are some universal principles of web design that you should always follow, regardless of the trends. These principles include usability, accessibility, responsiveness, readability, and consistency. Usability means your website should be easy to navigate and use, with clear and intuitive features and functions. Accessibility means your website should be accessible to all users, including those with disabilities or special needs, using different devices and browsers. Responsiveness means your website should adapt to different screen sizes and orientations, without compromising the quality or functionality. Readability means your website should use legible fonts, colors, and layouts, with appropriate contrast and spacing. Consistency means your website should maintain a coherent and harmonious style and tone throughout, with a recognizable brand identity and voice.

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Christopher Hüneke ??

Int. Expert in Digital Marketing & Advertising Psychology ?? Agency White-Label-Services | Trilingual ???? ???? ???? | AI-SEO | CRO | Content | Outreach | Est. 2010 | #nevernotlearning
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Always stick to key web design principles regardless of trends. Usability, accessibility, responsiveness, readability, and consistency are non-negotiable. Make sure your site is easy to navigate, accessible to everyone, adaptable to all screen sizes, readable, and consistent in style and tone.

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3 Be selective

While it is important to keep up with the latest web design trends, you should not blindly follow them or use them all at once. Some trends may not suit your purpose, your audience, or your brand. Some trends may be too flashy, too complicated, or too distracting, and may hurt your online marketing performance. Some trends may be outdated, overused, or irrelevant, and may make your website look unprofessional or outdated. Therefore, you should be selective and critical when choosing web design trends, and only use those that add value, meaning, or personality to your website.

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Christopher Hüneke ??

Int. Expert in Digital Marketing & Advertising Psychology ?? Agency White-Label-Services | Trilingual ???? ???? ???? | AI-SEO | CRO | Content | Outreach | Est. 2010 | #nevernotlearning
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Keep up with trends, but don't follow them blindly. Not every trend fits your purpose, audience, or brand. Avoid trends that are too flashy, complicated, or distracting. Stick to those that add value, meaning, or personality to your website.

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4 Test and optimize

The best way to find out if a web design trend works for your online marketing is to test it and measure its results. You can use various tools and methods to test your web design, such as A/B testing, heatmaps, analytics, feedback, and surveys. You can then compare the data and insights from different web design variations and see which one performs better in terms of traffic, engagement, conversion, retention, and satisfaction. You can also use the data and insights to optimize your web design and make improvements or adjustments as needed.

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Christopher Hüneke ??

Int. Expert in Digital Marketing & Advertising Psychology ?? Agency White-Label-Services | Trilingual ???? ???? ???? | AI-SEO | CRO | Content | Outreach | Est. 2010 | #nevernotlearning
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The only way to know if a trend works for your site is to test it. Use A/B testing, heatmaps, analytics, and surveys. Compare results across different design variations to see what drives traffic, engagement, conversions, and satisfaction. Optimize based on the data.

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5 Learn from others

One of the best ways to get inspired and learn from web design trends is to look at what others are doing. You can browse through various websites, blogs, portfolios, galleries, and awards that showcase web design trends and examples. You can also follow web design influencers, experts, and communities on social media, newsletters, podcasts, and blogs. You can then analyze and evaluate the web design trends and examples that catch your eye and see how they relate to your purpose, your audience, and your brand.

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Maria López Ordó?ez

Helping people and companies thrive | Growth Marketing Consultant | Executive Coach | Founder | xFacebook, xAirbnb, xRevolut | EMBA IESE
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When conducting your benchmark to determine which technology your website will be built on, you can use browser extensions like Wappalyzer to help identify the content management system (CMS) and other technologies being used by the website you are examining.

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Christopher Hüneke ??

Int. Expert in Digital Marketing & Advertising Psychology ?? Agency White-Label-Services | Trilingual ???? ???? ???? | AI-SEO | CRO | Content | Outreach | Est. 2010 | #nevernotlearning
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Get inspired by looking at what others are doing. Browse websites, blogs, portfolios, and design galleries. Follow web design influencers and communities for the latest trends and examples. Analyze what works and how it relates to your brand and audience.

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6 Be creative

Finally, you should not be afraid to be creative and experiment with web design trends. You can mix and match different trends, adapt them to your own style and needs, or even create your own trends. You can also use web design trends as a starting point and then add your own twist or flair to make your website stand out and reflect your unique value proposition. The key is to be original, authentic, and memorable, and to use web design trends as a means to enhance your online marketing, not to overshadow it.

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Christopher Hüneke ??

Int. Expert in Digital Marketing & Advertising Psychology ?? Agency White-Label-Services | Trilingual ???? ???? ???? | AI-SEO | CRO | Content | Outreach | Est. 2010 | #nevernotlearning
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Don’t be afraid to experiment with trends. Mix and match, adapt them to your style, or create your own. Use trends as a starting point, then add your unique touch. Make your site original, authentic, and memorable.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you choose web design trends for online marketing?

1

2

3

4

5

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1 Know your purpose

2 Follow the principles

3 Be selective

4 Test and optimize

5 Learn from others

6 Be creative

7 Here’s what else to consider

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