How do you choose a marketing agency for your airline?

1 Define your objectives

Before you start looking for a marketing agency, you need to have a clear idea of what you want to achieve with your marketing campaigns. Do you want to increase awareness, generate leads, boost conversions, or improve retention? Do you have specific metrics and KPIs to measure your success? Do you have a budget and a timeline? Having a well-defined brief will help you communicate your expectations and requirements to potential agencies and compare their proposals.

2 Research their expertise

Not all marketing agencies are created equal. Some may specialize in certain channels, platforms, or strategies, while others may offer a full range of services. Some may have more experience in working with airlines or similar industries, while others may have a broader portfolio of clients. You want to find an agency that has the relevant skills and knowledge to handle your marketing needs and challenges. You can check their website, portfolio, case studies, testimonials, and reviews to get a sense of their expertise and reputation.

3 Assess their creativity

Marketing is not only about data and analytics, but also about creativity and innovation. You want to work with an agency that can create engaging and memorable campaigns that stand out from the competition and resonate with your audience. You can ask them to show you some examples of their previous work, or even request a mock-up or a pitch for your project. You can also look at their awards, recognitions, and industry affiliations to see how they are perceived by their peers and the market.

4 Evaluate their culture

Another important factor to consider when choosing a marketing agency is their culture and values. You want to find an agency that shares your vision, mission, and principles, and that can work well with your team. You can look at their mission statement, core values, and social responsibility initiatives to get a glimpse of their culture. You can also meet with their staff, visit their office, or join their events to see how they interact and collaborate.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?