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How do you choose categories and tags to improve your podcast's SEO?

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If you want your podcast to reach more listeners and rank higher on search engines, you need to optimize your show's metadata. Metadata is the information that describes your podcast, such as its title, description, categories, and tags. In this article, you'll learn how to choose the best categories and tags for your podcast, and how they can improve your podcast's SEO and discoverability.

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1 What are categories and tags?

Categories and tags are two types of metadata that help search engines and podcast directories understand what your podcast is about. Categories are broad and general topics that group podcasts with similar themes, such as arts, business, or education. Tags are more specific and descriptive keywords that highlight your podcast's niche, content, or audience, such as vegan, comedy, or parenting. Both categories and tags help your podcast show up in relevant searches and recommendations, and attract listeners who are interested in your topic.

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Sarra Messili

CEO at Podcast Inc | Host of The Entrepreneurial Age | I Help You Use a Podcast to Grow Your Business Sales and Marketing | Monetization Planner
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Selecting categories and tags for your podcast's SEO is akin to crafting a standout outfit for a fashion show. It's about understanding your podcast's essence, using keywords as style accessories, and choosing categories that make a bold statement. Tags act as undercover agents, sneaking into search engines with descriptive disguises. Just like seasoning in a recipe, sprinkle tags judiciously. Monitoring your podcast's performance is like watching a captivating soap opera—unpredictable yet intriguing. Let your podcast confidently walk the SEO catwalk of the internet!

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2 How to choose categories for your podcast

Choosing the right categories for your podcast on directories such as Apple Podcasts, Spotify, or Google Podcasts is essential for reaching your target audience. To select the best categories, research your audience and their interests, look at the categories of similar or competing podcasts, use the most popular and relevant categories for your podcast's topic, and avoid categories that are too broad or too specific. You could even test different combinations of categories to see how they affect your podcast's ranking and visibility. For example, if your podcast is a humorous interview show about entrepreneurship, you might choose Business, Comedy, and Society & Culture as your categories.

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Rohit Kokane

Award-Winning Podcast Host??? | Creative Director @ DFYP | Helping Brands & Individuals Create Podcasts That Connect With People | Finance Executive
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It all depends on the type of content you are creating. Keep it broader which helps you to attract broader audience. If you wish to narrow down then be consistent with the messaging. Where you lead the conversation and conclude it will decide the categories. For me, Self-Help, Education & Business works well. Keep creating different type of content but be mindful of your target audience.

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3 How to choose tags for your podcast

Tags are not standardized across podcast directories, and some platforms may not even use them; however, they are still important for SEO, as they can help search engines index your podcast and match it with relevant queries. Additionally, tags can help listeners find your podcast on social media, blogs, or websites. When choosing the best tags for your podcast, you should use keywords that describe its niche, content, or audience. Include your podcast's name, host's name, and guest's name (if applicable). Utilize synonyms, variations, and related terms of your main keywords. Avoid tags that are too generic, vague, or irrelevant. Use a consistent and clear format for your tags - such as lowercase, hyphens, or commas - and limit the number of tags to 10-15 per episode.

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Nedko Nedkov

CEO, Founder @ ? Podvertise.fm (Founder.University). Helping brands, SMBs & marketing agencies to advertise on the most relevant podcasts.
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As in SEO, in Podcasting Tags are super important, especially in listening apps and podcast categories that sort out your podcast based on those tags: - Start from the broad audience targeting. Example: Business - Then narrow down to more relevant tags, like your specific industry/niche. Example: SaaS - Then go deep with your company size. Example: Startup - Include all participants: Podcast name, Publisher name, Host name, Guest name - Always addon more Tags, relevant to the current episode with their website, name, niche etc. It's an A/B testing game after all, so keep experimenting till you find your sweet spot.. and then keep experimenting :).

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4 How to optimize your categories and tags

Optimizing your podcast's categories and tags is essential for improving your SEO. To do this, you should ensure that they are consistent, accurate, and up to date across different podcast directories and platforms. Additionally, you should regularly update them to reflect any changes in your podcast's content or trends. Furthermore, you should monitor your podcast's performance and analytics to see how your categories and tags are affecting your traffic and engagement. Additionally, experimenting with different categories and tags can help you measure their results. Lastly, don't forget to ask for feedback from your listeners and peers on your categories and tags.

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5 How to use categories and tags to promote your podcast

Categories and tags are not only beneficial for your podcast's SEO, but they can also be used to promote and promote growth. For example, you can create content around topics and keywords related to your podcast, such as blog posts, social media posts, or newsletters. Additionally, you can connect with other podcasters and influencers in your niche and collaborate with them. Furthermore, joining online communities and forums related to your podcast's categories and tags can help you share your podcast with them. Additionally, you can encourage your listeners to rate, review, and share your podcast using your categories and tags. Finally, participating in events, contests, or awards that are relevant to your podcast's categories and tags can help you increase your podcast's reach, relevance, and reputation. In conclusion, categories and tags are essential elements of your podcast's metadata that can help you improve SEO and discoverability. By choosing them wisely, you can grow your podcast's audience and influence.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you choose categories and tags to improve your podcast's SEO?

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1 What are categories and tags?

2 How to choose categories for your podcast

3 How to choose tags for your podcast

4 How to optimize your categories and tags

5 How to use categories and tags to promote your podcast

6 Here’s what else to consider

Podcasting

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