How do you choose the best image size for each social media platform?

1 Facebook image sizes

Facebook is the largest and most popular social media platform, boasting over 2.8 billion monthly active users. To make your images stand out, you need to adhere to the guidelines for the different types of posts and ads you can create. For instance, the profile picture should be 180 x 180 pixels, the cover photo should be 820 x 312 pixels, the shared image should be 1200 x 630 pixels, the shared link should be 1200 x 628 pixels, the event image should be 1920 x 1080 pixels, the carousel ad should be 1080 x 1080 pixels, and the video ad should be 1280 x 720 pixels. You can use tools like Canva or Photoshop to resize and crop your images for Facebook, and you can also use Facebook's image text check tool to ensure your text is not too much for the platform's algorithm.

2 Twitter image sizes

Twitter is the second-largest social media platform, boasting over 330 million monthly active users. It is known for its short and snappy messages, but images can also be used to boost engagement and reach. To ensure your images are the correct size, you should be aware of the most common Twitter image sizes: profile picture (400 x 400 pixels), header photo (1500 x 500 pixels), tweet image (1024 x 512 pixels), card image (800 x 418 pixels), fleets image (1080 x 1920 pixels), and video thumbnail (640 x 360 pixels). You can use tools like Canva or Photoshop to resize and crop your images for Twitter, or you can use Twitter's built-in photo editor to adjust the brightness, contrast, and filters.

4 LinkedIn image sizes

LinkedIn is the fourth-largest social media platform, boasting over 740 million monthly active users. It is a professional network that helps you connect with other professionals and showcase your skills and achievements. To make your images look professional and appealing on LinkedIn, you need to adhere to the guidelines for the different types of posts and pages you can create. For instance, the profile picture should be 400 x 400 pixels, the background photo should be 1584 x 396 pixels, the shared image should be 1200 x 1200 pixels, the shared link should be 1200 x 627 pixels, the company logo should be 300 x 300 pixels, the company cover should be 1128 x 191 pixels, the company banner should be 646 x 220 pixels, and the video thumbnail should be 1200 x 675 pixels. You can use tools like Canva or Photoshop to resize and crop your images for LinkedIn, or you can use LinkedIn's built-in photo editor to adjust the brightness, contrast, and filters of your images.

5 Pinterest image sizes

Pinterest is the fifth-largest social media platform, boasting over 450 million monthly active users. It is a visual search engine that helps you discover and save ideas for various topics and interests. To make your images look attractive and clickable on Pinterest, you need to adhere to the guidelines for the different types of pins and boards you can create. For instance, the profile picture should be 165 x 165 pixels, the board cover should be 222 x 150 pixels, and the pin should be 1000 x 1500 pixels. Additionally, video pins, story pins, and carousel pins should all be 1000 x 1500 pixels. You can use tools like Canva or Photoshop to resize and crop your images for Pinterest, or you can use Pinterest's built-in photo editor to add text, stickers, and filters.