How do you choose the best animation style for your scientific message?

For a lay audience, it helps to use an analogy when introducing a topic, and to keep going back to this analogy as you explain each new component of the science you are presenting. You can use animation to highlight and compare a scientific image with an image from the analogy story that you are telling. For examples of this, check out the presentations of winners from the world-wide competition "Three-Minute Thesis".

Aren't windows updates the worst? Like I keep putting them off because i can't be bothered. Much like i can't be bothered to write an on topic AI contribution. I like turtles!

Communication is an art and a science. Given that your target audience can't help but be a diverse collection of human beings, it's impossible to pin them down, despite trillions of dollars spent on optimization and targeting. That's where the art part of communication comes in. Intuition and less measurable tactics come to play to "find a style for a scientific message." In typography, the best lesson ever was, "Hear the voice the headline is speaking in, and then find a typeface that best reflects that voice." Similarly, what "voice" do you hear for this science message? It's too cliché and sexist to say, "It's a male authorial voice." That's ridiculous. But the question is sound and that's the best rubric to use in defining a style.

1 Consider the audience: is it for the doctors environment? Is it for patients who are informed about the upcoming procedure. Remember not to scare them by showing off how detailed and gory bowels you can do! ?? My first lesson learned when transferring from movie to scientific industry 2 All situations will need to use different complexity of visuals and language of communication. Adapt the language and form of the visuals to the level of knowledge and language spoken by your specific audience as scientific communication needs to be understood by the audience first of all 3 Analyse what can be the best way to show what you want to present: object features/time of the science presented (if it covers the historic or most current knowledge)

My best advice for creators wishing to break into the science communication space is to BE YOURSELF. I know there are old ideas floating around that LinkedIn isn’t for anything other than jobs, THIS ISN’T TRUE. Show up and show the world what makes YOU a scientist, not what you *think* people want to see on the platform. The magic happens when you take a risk. Share what you do in the lab, get detailed!!! You never know who might see it.

The final animation is designed for your audience and what is going to resonate with them, not for you or your personal preferences. It can be difficult to take ourselves out of the equation, but taking the time to research your audience and what will effectively engage them (while communicating the content correctly) is most important.

I’d like to add a few more ideas. Consider incorporating interactive elements, like quizzes or choices, to boost engagement and information retention. Also, tailor the animation to the platform where it will be displayed—whether in a presentation, on social media, or on a website—to ensure the format and style match the context and audience.

Personalmente considero que la comunicación científica puede empezar con una idea facil de entender y dirigido a un público no especializado en un principio, hay medios de difusión gratuitos que me parecen interesantes, por ejemplo: Medium. Es un sitio de blogging dise?ado para contar tus experiencias en el ámbito laboral y personal cuando hay una historia que pueda ayudar a tu público. Vlog en YouTube. Creación de videos para difundir información educativa, verídica y útil. Por supuesto combatir a la desinformación es un desafío que requiere la formación de un criterio crítico que evite caer en falacias, el contenido es gratuito y por supuesto siempre es bueno analizar su fuente.

By assembling a team of creatives (and trusting in their expertise), communicators (or content experts) can ultimately achieve greater impact. Communicators often excel at writing, storytelling and capturing their audience's attention. But, hiring creatives and artists brings fresh perspectives, innovative ideas, and diverse skill sets to the table.