登录查看更多内容

How do you check if your design works for real users?

由人工智能和领英社区提供技术支持

As a graphic designer, you want to create designs that are not only aesthetically pleasing, but also effective and user-friendly. But how do you know if your design works for real users? How do you test your assumptions and validate your decisions? In this article, you will learn about some methods and tools that can help you check if your design works for real users, and how to use them in your design process.

在这篇协作文章中查找专家回答

由社区从 3 条内容中精选。了解更多

1 Define your goals and metrics

Before you start testing your design, you need to define what you want to achieve and how you will measure it. What are the main goals of your design project? What are the key performance indicators (KPIs) that reflect your success? How will you collect and analyze data from your users? These questions will help you set the scope and direction of your testing, and avoid wasting time and resources on irrelevant or unreliable feedback.

添加您的观点

Amjith Mahaboob

Senior Content Producer at Katchers Communications
举报内容
Prior to initiating the testing phase for your design, it is imperative to establish your intended accomplishments and the methodologies for gauging your progress. What are the primary aims of your design project? Which specific key performance indicators (KPIs) will accurately mirror the triumph of your endeavor? How will you amass and dissect user data? Posing these inquiries will enable you to delineate the boundaries and trajectory of your testing initiatives, preventing futile expenditure of time and resources on inconsequential or untrustworthy input.

已翻译

赞

2 Choose your testing methods

Depending on your goals, budget, timeline, and available resources, you can choose from different testing methods to check if your design works for real users. Usability testing, for instance, involves observing and interviewing users as they interact with your design. This could help you evaluate how easy, efficient, and satisfying your design is for your users and identify any problems or pain points. A/B testing is another option: this involves creating two or more versions of a design element and randomly showing them to different segments of your users. This can be used to compare how each version performs on metrics such as click-through rate or conversion rate. Additionally, surveys and questionnaires can be used to gather quantitative and qualitative data about your users' preferences, opinions, attitudes, and behaviors. This could help you understand their needs and expectations.

添加您的观点

Amjith Mahaboob

Senior Content Producer at Katchers Communications
举报内容
As you embark on evaluating the viability of your design among actual users, consider a range of testing methods that align with your objectives, resources, schedule, and available means. One method, for instance, is usability testing, which involves closely observing and engaging users in conversations while they interact with your design. This avenue provides an opportunity to delve into the ease, efficiency, and overall satisfaction your design elicits from users, aiding in the identification of any concerns or challenges they encounter

已翻译

赞

3 Recruit your participants

To get reliable and valid feedback from your testing, you need to recruit participants who represent your target audience and who can provide honest and constructive input. You can use existing customers or users as a convenient and cost-effective way to find those familiar with your product or service. Alternatively, you can use online platforms or services to quickly and easily find participants who match your criteria. Additionally, referrals or incentives can be helpful in attracting hard-to-reach participants with specific skills or characteristics. You can ask your network or community to refer potential participants, or offer rewards or compensation for their participation.

添加您的观点

Amjith Mahaboob

Senior Content Producer at Katchers Communications
举报内容
Fostering creativity requires nurturing environments that champion curiosity, embrace diversity, and celebrate failure as a stepping stone to innovation. Encouraging individuals to explore, experiment, and express themselves without fear of judgment cultivates a culture where creativity thrives. From educators inspiring the minds of the future to leaders fostering innovation within teams, the quest for creativity is a shared responsibility that reaps immeasurable rewards.

已翻译

赞

4 Conduct your testing

Once you have your goals, metrics, methods, and participants ready, you can conduct your testing and collect data from your users. To ensure that your testing is effective and ethical, it's important to prepare materials and tools such as test scenarios, tasks, questions, scripts, consent forms and other necessary documents. You must also test your tools and platforms before the testing session to make sure they are functioning properly and securely. Additionally, it is essential to communicate clearly and respectfully with your participants by explaining the purpose, process, and expectations of the testing. Furthermore, you should respect their privacy and confidentiality while avoiding any bias or influence on their responses. Lastly, you should record and document your data by capturing participants' actions, reactions, comments, and emotions using various methods such as audio, video, screen recording, eye tracking or analytics. Additionally, document observations, notes and insights during or after the testing session in a way that is easy to access and analyze.

添加您的观点

5 Analyze and apply your results

After you have conducted your testing and collected your data, you need to analyze and apply your results to improve your design. To do this, review and summarize your data sources such as recordings, transcripts, surveys, or analytics into key findings, themes, patterns, or insights. Compare your results with your goals and metrics and evaluate how well your design works for real users. Identify the strengths and weaknesses of your design as well as the opportunities and threats for your project. Prioritize the most important or urgent improvements that you need to make based on the impact and feasibility of each change. Implement the necessary changes to your design based on your results and priorities, then test them again with users. Iterate your improvements until you achieve desired outcomes while also documenting the process and progress along the way.

添加您的观点

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Graphic Design

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How do you check if your design works for real users?

1

2

3

4

5

6

1 Define your goals and metrics

2 Choose your testing methods

3 Recruit your participants

4 Conduct your testing

5 Analyze and apply your results

6 Here’s what else to consider

Graphic Design

给文章评分

感谢您的反馈

更多Graphic Design相关文章

更多相关阅读内容

How do you check if your design works for real users?

1

2

3

4

5

6

1 Define your goals and metrics

2 Choose your testing methods

3 Recruit your participants

4 Conduct your testing

5 Analyze and apply your results

6 Here’s what else to consider

Graphic Design

给文章评分

感谢您的反馈

查看其他技能