How do you build your agribusiness network?

1 Identify your goals

Before you start reaching out to people, you need to have a clear idea of what you want to achieve with your network. Do you want to learn new skills, find new markets, collaborate on projects, or advocate for a cause? Having a specific and realistic goal will help you focus your efforts and communicate your value proposition to others. It will also help you measure your progress and adjust your strategy as you go along.

2 Research your potential contacts

Once you have your goal in mind, you need to find out who can help you achieve it. You can start by looking at your existing contacts, such as colleagues, friends, family, alumni, or members of your professional associations. You can also use online platforms, such as LinkedIn, AgriLink, or Farming Connect, to search for people who share your interests, expertise, or location. You can also attend events, such as webinars, workshops, conferences, or trade shows, to meet new people and learn about the latest trends and opportunities in your industry.

3 Reach out and follow up

The next step is to initiate contact with the people you want to connect with. You can do this by sending a personalized message, email, or phone call, introducing yourself and explaining why you want to connect. You should also mention something that you have in common, such as a mutual contact, a shared experience, or a common interest. You should also express your appreciation and interest in their work, and ask them a relevant question or offer them something of value, such as an article, a recommendation, or an invitation. After you make contact, you should follow up with them regularly, by sending updates, feedback, referrals, or thank-you notes. You should also look for opportunities to meet them in person, if possible, or online, to deepen your relationship and trust.

4 Nurture your relationships

Building a network is not a one-time activity, but a continuous process of nurturing your relationships. You should aim to provide value to your contacts, by sharing information, resources, ideas, or opportunities that can help them achieve their goals. You should also seek feedback, advice, or support from them, when you need it, and show your gratitude and recognition. You should also look for ways to collaborate with them, by joining or creating projects, groups, or initiatives that align with your common interests and values. You should also celebrate their achievements and milestones, and congratulate them on their successes.

5 Expand and diversify your network

As you grow your network, you should also look for ways to expand and diversify it. You can do this by asking your contacts for introductions or referrals to other people who can add value to your network. You can also join or create new platforms, communities, or events that can expose you to new perspectives, insights, or opportunities. You should also be open to connecting with people from different backgrounds, sectors, or regions, who can enrich your network and broaden your horizons.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?