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How do you build trust and rapport with potential event partners?

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As a student leader, you may want to organize events that involve collaboration with other groups, organizations, or individuals. Whether you are planning a fundraiser, a conference, a workshop, or a social activity, you need to build trust and rapport with your potential event partners. This will help you create and foster event communities and partnerships that are mutually beneficial, sustainable, and enjoyable. In this article, we will share some tips on how to do that.

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1 Know your goals and values

Before you approach any potential event partner, you need to have a clear idea of what you want to achieve and why. What is the purpose and vision of your event? What are the benefits and challenges of working with others? How do your goals and values align with those of your potential partners? Having a clear and consistent message will help you communicate your intentions and expectations, as well as show your credibility and professionalism.

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Arazais Oliveros, Ph.D.

Associate Professor in Psychology, Clinical Psychologist, & Community-Engaged Researcher
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Once you identify goals and values, it helps to consider the specific priorities for the event. Although it may be tempting to cover it all, cramming too much into one event may decrease impact and increase stress. Instead, consider prioritizing a subset of your goals. If you have a longer event, you can add more, but always in manageable chunks or segments of time. This way you don’t exceed attendants’ time and attention.

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2 Research your potential partners

Once you have identified some possible event partners, you need to do some background research on them. What is their mission and vision? What are their strengths and weaknesses? What are their current and past projects or events? How do they operate and communicate? What are their needs and interests? Doing your homework will help you understand your potential partners better, as well as identify common ground and opportunities for collaboration.

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Charlie Atkins

Future Trainee Solicitor at Cleary Gottlieb | Passionate about Social Capital
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You won't be the only person reaching out to a potential partner, so you must demonstrate why a partnership with you will be particularly beneficial. Think about some key questions: Why have you chosen to reach out to this particular partner? What specifically can you offer them and how does this fit into their mission? How will they be able to benefit from this partnership? Like with job applications, if you can change the name in the correspondence and it still makes sense, you probably are not specific enough.

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3 Reach out and connect

After you have done your research, you need to reach out and connect with your potential partners. You can use various channels, such as email, phone, social media, or face-to-face meetings, depending on the context and preference. The key is to be respectful, polite, and friendly, as well as to express your appreciation and interest in working with them. You also need to be clear and concise about your event proposal, as well as open and flexible to feedback and suggestions.

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4 Build trust and rapport

Once you have established contact and communication with your potential partners, you need to build trust and rapport with them. This means being honest, reliable, and respectful, as well as showing empathy and understanding. You also need to be proactive, responsive, and collaborative, as well as to acknowledge and appreciate their contributions and efforts. You can also use some rapport-building techniques, such as using their names, finding common interests, asking open-ended questions, or sharing stories or experiences.

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5 Maintain and nurture the relationship

After you have successfully partnered with your event partners, you need to maintain and nurture the relationship. This means keeping in touch, providing updates, resolving issues, and celebrating successes. You also need to evaluate the outcomes and impacts of your event, as well as to solicit and provide feedback. You can also explore ways to continue or expand the collaboration, such as by creating follow-up events, joining networks or communities, or recommending or endorsing each other.

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6 Enjoy the process and the results

Finally, you need to enjoy the process and the results of working with your event partners. This means having fun, learning, and growing, as well as being grateful and proud. You also need to recognize and celebrate the achievements and benefits of your event, as well as to share and showcase them with others. You can also use this opportunity to reflect and improve on your skills and competencies as a student leader.

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Kenya Cistrunk, PhD, LMSW

Educator | Administrator | Mentor | Registered Nurse-in-Training
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One thing I've learned is to expect the unexpected, while having fun on the journey. It's vitally important to consider that success may come in a different way that what was anticipated. In the end, trust and rapport can make the barriers easier to overcome.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you build trust and rapport with potential event partners?

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1 Know your goals and values

2 Research your potential partners

3 Reach out and connect

4 Build trust and rapport

5 Maintain and nurture the relationship

6 Enjoy the process and the results

7 Here’s what else to consider

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