How do you build a network as a self-employed marketer?

Start by identifying your target audience, Are there any specific niches or sectors you have experience in? - from here, move on to related contacts based on that experience and obtain testimonials on LinkedIn. Begin to grow out your network. Joining industry groups - comment and give your opinion, and engage in dialogue. Combined with an active relatable content strategy, posting to your social profiles will grow your audience and funnelling to your professional network (linked) and then to your own site with a lead capture can start to gain enquiries.

Starting a business that covers many countries at the same time is now easier with Internet access, buy you must research to find adequate representatives in your most promising markets or be prepared to travel intensively in the near future. Marketing problems may appear to be similar in different countries. But there may be differences in vital variables, such purchasing power, population education level and others. For example, if you are advising a streaming platform trying to expand, it is not the same for it to gain customers in, say, India (low income level) than Europe. If your are advising an AVOD platform, it is importante to differentiate between markets where subscriber profile is available to you and others where it is unknown.

think the best way is to use LinkedIn, Instagram, Facebook, etc. to build a network as a self-employed marketer. Moreover, a self-employed marketer can also seek collaboration opportunities with other self-employed professionals such as graphic designers, content writers, etc.

In the networking realm, think of setting goals as plotting your course before a big journey. What's your aim? More clients in a specific niche? Skill enhancement? Feedback on your work? Defining these objectives focuses your efforts. It's not just about shaking hands; it's about purposeful connections. Your goals act like a North Star, guiding you through the vast networking galaxy. They help you choose the right platforms and events, ensuring quality over quantity. So, before diving in, envision your destination. Your strategic approach will not only streamline your efforts but also create connections that align with your aspirations. It's the roadmap to networking success.

Networking became one of the powerful points in developing a community whose goals and visions are met. Thus, using the right communication tools to reach a specific niche is important for self-employed marketers. Self-marketers, to build this network, must be active on social media, visit relevant organizations in the field, and try to not just make connections, but build relationships, maintaining long-term connections. Feel free to collaborate with peers and share relevant information as well as work on good communication skills which is an integral part of networking.

Being valuable is the easiest strategy to get ur business maximum visibility. More you listen and give timely value more customers will reach out to you.

With being valuable and visible you got to have an attitude of truthfulness and honesty. That ensures credibility of your genuine self. There might be 100 people visible or valuable but being genuine will invite extremely strong and pure connections. You'll be easily able to retain connections by being your genuine self.

In my personal experience, I’ve received 99% of client work volunteering. Find several nonprofits in your area that you’re passionate about and connect with them. Get involved. Those relationships have turned into business that have blessed me and the people I love and care about for decades. Secondly, be balanced. Practice self care and faith to start. When you don’t it shows.

Your network is your net worth. Build relationships and network locally to establish a core group of referral partners. Team up with other contractors to help feed each other work that the other doesn’t offer. Utilise your personal brand, platforms like LinkedIn offer unparalleled opportunity for you to build trust and showcase your experience to attract referrals.

Being visible is the number one lead-generator for my B2B relationships. I show up to the events, the cocktail hours, the networking meetings and ribbon-cuttings. Even if I don’t have any real contribution to the event, every single time I get pulled aside from someone saying “aren’t you that marketing girl? I’ve got a question..” Once the conversation starts, it’s clear that they’ve had questions about my industry and services but needed the opportunity to start casually/socially first. I don’t go to every event in my city, but I do devote myself to 1-3 active networking groups or chambers and pour my efforts to be seen there.

Simple question : Have we ever positioned ourselves as clients before presenting the product/service that is supposed to solve their problem? I know that we try to sell our products/services in order to making profit. But, please, prevent ourselves from being solely obsessed with sales, regardless of whether our customers are satisfied or not. Remember, we're not trying to sell anything once in a lifetime. We want to build a long-term partnership.

There is a big difference between networking and building relations. Networking usually involves superficial interactions at events, centered around personal needs like job-seeking for example. It often falls short as it lacks genuine connection. On the other hand, building relationships is a thoughtful process, involving research on individuals who can positively impact your life. It's about providing value from the start and consistently contributing to their goals, fostering meaningful connections that lead to lasting success.

It is a conflict of beliefs here, have a goal and do business, vs networking is not about selling, it's about helping. Good networking is a blend of both. You need to turn interactions into next steps otherwise networking is a waste of time. You walk away with a handful of business cards and no business. Next steps is not always selling, sometimes it is an introduction of someone upu know, sometimes it's sharing resources linked to what you discussed, sometimes it's a follow up coffee and sometimes it's a business meeting. Whatever is natural but do not forget that networking is about expanding your network to increase tge opportunities available.

Building relationships is almost a guarantee for repeat business. People love that, think of their birthdays, anniversaries, even their family life.

In my experience, consistency is key. Make sure to follow up and stay in touch. Networking is tricky because it is not a one-and-done deal. After making initial connections, follow up with your contacts regularly. Now if the new connection doesn't reciprocate, that is a different story. But if they enjoy your conversations and you have worthwhile interactions then follow up. Whether it's a quick email, call, social media message, or even a casual coffee catch-up, staying in touch helps solidify the relationship. This consistent communication ensures that you remain on the radar of your network, making it more likely for them to think of you when an opportunity arises.

Make a list of people who: a) Run a business b) Are in charge of marketing at a business Then think of something to offer each of them. Keep a list similar to a CRM and touch base with them by sending some valuable content or helping out with projects on a weekly basis and before you know it you have references & a portfolio. Then it starts compounding and soon you will start to work through referrals and you'll have more demand than you can fulfill.

LinkedIn es una gran plataforma para contactar ese cliente ideal o solicitar recomendaciones de profesionales. Su potente buscador nos permite llegar al tomador de decisión. Pero hay un paso previo y es saber quién es ese perfil que buscamos con suficiente precisión.

Sometimes your existing network can yield a fast start to your business. People you already know may know someone you should do business with. If you don't ask you don't get. Don't wait, be direct, ask if they know anyone they could introduce and make it okay for them to say no. Don't burn connections.

You don't need to build your network from scratch. You already have a valuable network of individuals who know, trust, and appreciate you. This network could include former colleagues, clients, friends, or family members. They can assist you in expanding your network by introducing you to their connections, endorsing you to their own networks, or providing testimonials. Don't hesitate to ask for referrals, introductions, or endorsements from your existing contacts. However, it's equally important to reciprocate and support them whenever possible. Networking is a two-way street, and nurturing these existing relationships can lead to fruitful opportunities for both parties involved.

Diverse connections can really help bridges gaps across industries. The knowledge and perspectives of a diverse range in your network will be valuable both ways.

Invite connections that would get value from your content in a specific sector or with a certain job role. For example, every week, I invite 30-80 new CMOs to connect, knowing that the webinars and articles I write will add value to them.

Professional Social Media Profiles: Create and optimize profiles on LinkedIn, Twitter, and other relevant platforms. Share your expertise, engage with industry content, and connect with professionals in your field. Personal Website: Develop a personal website to showcase your portfolio, services, and achievements. Include a contact form for potential clients to reach out. Networking Events: Industry Conferences and Workshops: Attend relevant conferences and workshops to meet professionals in your industry. These events often provide opportunities for networking, learning, and collaboration. Local Meetups: Join local marketing or business meetups. These gatherings are great for connecting with like-minded individuals.

Consistency is key. Use a CRM, get one that reminds you of the little things for each client. They will think you are the best person to work with ever!

Build a network as a self-employed marketer by attending industry events, joining professional groups, utilizing social media for engagement, offering expertise through content creation, collaborating with other professionals, and nurturing relationships through consistent communication and support.

- Engage in online communities - Attend industry event - Leverage social media - Offer value - Maintain genuine connections

The quickest way to grow your network is to be referred. Impress your existing network to a degree that whenever they encounter a problem in your field, you’d be the first person they call.