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How do you build and maintain a strong backlink profile?

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Organic traffic is the lifeblood of any website that wants to attract more visitors. But how do you get more organic traffic without spending a fortune on ads or spamming keywords? One of the most effective ways is to build a strong backlink profile. A backlink profile is the collection of links from other websites that point to your website. These links signal to search engines that your website is relevant and trustworthy, and can boost your visibility. In this article, you will learn how to create a backlink strategy that works for your website and your niche.

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Tomas Henkenhaf

Managing Partner at Benson & Klaus | Ranked Top UX Companies in Canada by UpCity ????
Rob Lubow

CMO at Botcopy
Loukas O.

Helping Businesses Generate New Quality Leads, Sell & Make More Money Online with Digital Marketing ??| Helping…

1 What is a Backlink and Why Does It Matter?

A backlink is a hyperlink from one website to another. If a blog post on website A links to a product page on website B, that is a backlink for website B. Backlinks are important for several reasons. First, they can drive referral traffic to your website, meaning that people who click on the link will visit your website and potentially become your customers. Also, they can improve your domain authority, which is a measure of how trustworthy and influential your website is in your niche. The more high-quality backlinks you have, the higher your domain authority and the more likely you are to rank well for your target keywords. Backlinks can even help you build relationships in your industry by showing that other websites value your content.

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Tomas Henkenhaf

Managing Partner at Benson & Klaus | Ranked Top UX Companies in Canada by UpCity ????
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Backlinks are the digital handshakes between websites. They're not just hyperlinks; they're endorsements, signals that your site offers value worth referencing. The section effectively breaks down the concept of backlinks and their importance. However, it might be beneficial to add that search engines like Google view backlinks as votes of confidence, and thus, a strong backlink profile can significantly influence your search engine ranking position (SERP).

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2 How to Find Backlink Opportunities

Find websites relevant to your niche and with high domain authority. Use tools like Moz, Ahrefs, or Semrush to analyze your competitors' backlinks and identify the websites that link to them. You can also use these tools to find websites that rank for the keywords you want to target, and see what kind of content they produce and link to. Another way to find backlink opportunities is to use Mention or Google Alerts to monitor the web for mentions of your brand, products, or topics related to your niche. Whenever you find a mention that does not include a link to your website, reach out to the website owner and ask them to add a link.

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Rob Lubow

CMO at Botcopy
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I'm aware that I can ask people to link to my site, but it just feels a little strange. As a content creator, if I want to link out to a site, I'll do it. If I was asked to add a link to a mention that was not linked, I'd probably do it out of politeness, but if I didn't link out to their site, it means that I didn't want to link out to it. I want people to stay on my page and not leave unless it's to something I really want them to explore. If they want to explore, they can go do so. That's why I don't contact people and ask for links, it just feels off to me. Everyone has their own preferences and that's mine. That said, some backlinks are more organic than others. If I do a guest post or interview, I expect a link to my site.

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Loukas O.

Helping Businesses Generate New Quality Leads, Sell & Make More Money Online with Digital Marketing ??| Helping Founders Sell & Close More | Global Go-To Growth Marketeer
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One thing you can do is run a backlink intersect. Using Ahrefs you can see the backlinks of your competitors that do not link back to you. After some sorting and filtering you can choose some links you would benefit from and reach out to the author to consider your page or blog post. Having said that the best way to get backlinks is earning backlinks and that's through creating great content.

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Rob Pierson

Driving growth for startups and nonprofits
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It's a less awkward request if the web page you're promoting is useful and would fit organically on the web page you're proposing it be added to. Sparktoro and spyfu, incidentally, are also great tools for building outreach lists. Quora is another useful tool for identifying questions that people are asking related to your niche.

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3 How to Create Linkable Content

Create content that other websites will want to link to. This means your content should be original, valuable, and relevant to your audience. Examples of linkable content include guides and tutorials, case studies and testimonials, infographics and charts, or surveys. To create linkable content, do some research and planning. Consider what your audience needs and wants, what questions they have, and what gaps exist in the content. Additionally, be aware of the keywords you want to rank for, and what content formats work best for your niche. Use tools like BuzzSumo, AnswerThePublic, or Google Trends to find popular topics and questions in your niche. Then use tools like Canva, Piktochart, or Venngage to create engaging visuals.

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4 How to Promote Your Content

The final step in building a strong backlink profile is to promote your content to the websites you identified as potential link sources. To do this effectively, personalize your email by addressing the recipient by name, explaining who you are and what your website is about, complimenting their website, explaining why your content is relevant to them and their audience, providing a clear and specific call to action, and following up politely if you don't get a response. You can also use social media, forums, blogs, and podcasts to promote your content and generate more exposure. Ultimately, the more people see and share your content, the more likely you are to get more backlinks and organic traffic.

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How do you build and maintain a strong backlink profile?

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4

1 What is a Backlink and Why Does It Matter?

2 How to Find Backlink Opportunities

3 How to Create Linkable Content

4 How to Promote Your Content

Digital Marketing

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How do you build and maintain a strong backlink profile?

1

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3

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1 What is a Backlink and Why Does It Matter?

2 How to Find Backlink Opportunities

3 How to Create Linkable Content

4 How to Promote Your Content

Digital Marketing

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