How do you build long-term relationships and trust with influencers in your niche?

Here are two ways to find top influencers on LinkedIn. 1. Favikon A great way to find influencers on LinkedIn is to use tools from Favikon. They are a creator ranking platform that updates and ranks the top 200 creators on LinkedIn. AI also powers Favikon and calls itself a listening platform that gives brands actionable insights for their social media strategy. They rank the top creators across different niches like: -AI -Sales -Writing -Marketing -Storytelling -Productivity -Business Strategy In every niche you can think of, Favikon ranks top creators in that niche. 2. Use the LinkedIn search bar Use relevant keywords to your niche and narrow down your search to look for "posts" instead of people or pages.

Influencers may engage with their followers in a few ways: 1) Generic responses to a few comments 2) Consistent interaction with their favored connections 3) Generous interaction with anyone who provides substantive comments on their posts. Those who use strategy #3 are most likely to become valued members of the community you're trying to build.

As a founder of multiple successful companies including Storytellers and Taletel, I believe in building sustainable relationships with influencers for content marketing. By conducting thorough research, I identify relevant influencers who align with my niche and audience. Through co-creation initiatives such as guest posts, webinars, and case studies, we generate valuable and authentic content that benefits both parties, fostering long-term trust and engagement. Thanks.

Here is when brand guidelines/books come to play. Provide them with your basic guidelines in form of creative briefs and let them decide how to develop their content.

If you want to build long-term relationships with influencers, it needs to be a two-way street based on mutual trust and support. Genuinely check in with and care about the influencers you work with outside of the projects you collaborate on. Congratulate them on achievements, check in with them on life events, and support them in their personal lives. Don't blindly focus on your own goals and needs. Make sure your care about the goals and needs of your influencers just as much as your own.

Long-term Collaboration Influencers’ media spots are not like traditional television or magazine spot. The personal brand and perception of the audience of the influencers you are cooperating with is going to be toward your brand. So, don’t change all the influencers in every campaign you are lunching because it leads to confusion in consumers mind. Also, influencers need time to make an impact on consumers decision making process, although they may not know that. Shaping consumers attitude is not gonna happen over night, or even a single campaign. Thus, make your choice, pick the best suitable influencers, and make contracts with them at least for a year. All the aforementioned benefits aside, this is gonna be more cost effective.