How do you build long-term loyalty with SMO influencers?

Establish SMART goals for your campaign. SMART goals are Specific, Measurable, Achievable, Relevant, and Time-bound. These goals outline clear objectives, such as 'Increasing Instagram engagement by 20% within three months through daily posts and interactive content.' This goal is specific about the platform, measurable using engagement metrics, achievable with a realistic growth target, relevant to social media efforts, and time-bound within three months. SMART goals enhance focus and guide effective strategies in the dynamic landscape of social media.

An example on this will be; if you want to sell more product on personal development, you should target influencers who have audience that value personal development. You don't just want any inflencer with a crowd that are only interested in ponzi scheme.

In establishing your goals be clear on the quality of the audience (not just quantity) you're trying to reach. Are they engaging and ready to buy audiences? Or are they just good at engaging? One way to find out is to study the type of influencers and what they promote. Again, it all depends on your vision if you want to top funnel activities like Brand Awareness, or perhaps you want Consideration & Conversions too.

I once got a gig for an influencer role. The client came to me convinced that I could help his company with their social media goals. Apparently, he's been studying my work on the platform in comparison to other competitors. His confidence in me helped me take on the role. And he was right, I helped them reach milestones in such a short time. It's important you research your influencer well before reaching out. It's beyond having a large following.

Micro-influencers provide better results for Small and Medium Enterprises (SMEs) compared to larger influencers. Micro-influencers have smaller, more engaged audiences within niche markets. Their authenticity and personal connections foster higher trust and engagement. Collaborations with micro-influencers can be cost-effective and yield more targeted reach.

Creative freedom is one key element of the mix that isn't often emphasized. A brand once asked me to help them promote their webinar to my audience. They gave me their flier and creative write-up. But it wasn't a perfect match to the style of my communication. If I put it out that way, the CTR will be low. I eventually got the permission to edit it my way, and the conversion in 24 hours was massive. Over 800+ CTR. I was stunned.

Communicating is not only for the sake of monitoring. From my experience, it's also a way to build relationships with the influencer. This will help the Influencer understand your goals better, communicate in a language that matches your company's energy, and ultimately help you get better results.

A common misconception here can be to build brand loyal ambassadors out of exclusively positive experiences. However, often times in community management and social media, you can turn some of our members with less than stellar experiences into your biggest advocates, all based on how you handle an issue they might be having,.

Relationships are priceless. It opens doors to opportunities that money can't buy. For a platform like LinkedIn nurturing relationships with your influencers has a good ROI. They become your loyal advocates always engaging and commenting on your (or company's) post. That means more visibility for your brand and it also means more endorsement for your brand.