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How do you build authority and trust with your organic search visitors?

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Organic search is one of the most valuable sources of traffic for any website. It can drive qualified visitors who are interested in your content, products, or services. But how do you build authority and trust with your organic search visitors? How do you convince them that you are a reliable and credible source of information or solutions? In this article, we will share some best practices for organic search that can help you achieve these goals.

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James Frazier

SEO Manager at Dentsu | Organic Search Enthusiast | Driving Traffic and Managing Successful SEO Campaigns for Agencies…

1 Use relevant keywords

Keywords are the words and phrases that your target audience uses to search for your topic online. They are the foundation of any organic search strategy. You need to use relevant keywords throughout your website, especially in your titles, headings, meta tags, and content. This will help you rank higher on search engine results pages (SERPs) and attract more organic traffic. However, you should not overuse or stuff keywords, as this can harm your user experience and your SEO performance. Instead, focus on using natural and varied keywords that match the intent and context of your visitors.

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Ken Lewis

Interior Design Marketing Pro | Psychology Ph.D.
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It appears that this section, and much of the article, may be better suited for discussing search engine optimization rather than building authority and trust with site visitors. While keywords are important for guiding visitors to the right place, trust and authority are built through elements such as transparent and authoritative authorship, testimonials and verified reviews, expert content, brand partnerships, credentials, awards, and media mentions, all displayed within the context of refined design, smooth user experience, and optimized website performance.

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2 Create high-quality content

Content is the core of your organic search strategy. It is what your visitors come to your website for, and what search engines evaluate and rank. Therefore, you need to create high-quality content that is original, engaging, informative, and useful. Your content should provide value to your visitors, answer their questions, solve their problems, or entertain them. It should also be well-structured, easy to read, and optimized for mobile devices. High-quality content will not only boost your organic search traffic, but also your authority and trust among your visitors.

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James Frazier

SEO Manager at Dentsu | Organic Search Enthusiast | Driving Traffic and Managing Successful SEO Campaigns for Agencies and In-House
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Working with keyword clusters ensures your site thoroughly covers a topic, covering both the basics and complicated or rare aspects of a subject. Find an important topic in your niche and develop a pillar page, which is an informative guide to everything related to that topic. Then create individual pages that dig even deeper, using aspects of the pillar page to develop comprehensive studies of the topic. This not only establishes you as an authority to your visitors, but to search engines as well.

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Jon Shields

Content Marketing for SaaS startups ?? Writer and Editor ?? Job search startup advisor
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The most reliable way to create high-quality content that builds trust is to play journalist with your SEO writing. 1) Read the top content for your subject. Note similarities and differences. Follow up on sources that are cited for context. Track down the origins of uncited stats or cliches that get repeated. Be the research other content writers skipped. Be a reliable source of confirmation and debunking in your space. 2) Talk to real experts. Not "influencers" on your subject, but the real people on the ground. Collect personal anecdotes to add resonance to your article. 3) Be less sharky. If your SEO expertise content is getting people in the door but your CTA is deceptive, it will immediately put your expertise in question.

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3 Build backlinks

Backlinks are links from other websites that point to your website. They are one of the most important factors for organic search ranking, as they signal to search engines that your website is popular, relevant, and trustworthy. The more high-quality backlinks you have, the higher your authority and trust will be. However, not all backlinks are created equal. You should aim to get backlinks from reputable, authoritative, and relevant websites that have a similar or complementary topic to yours. You can build backlinks by creating valuable content, guest posting, outreach, social media, and other strategies.

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4 Optimize for user experience

User experience (UX) is the overall impression and satisfaction that your visitors have when they interact with your website. It affects not only their behavior and loyalty, but also your organic search ranking. Search engines use various signals to measure and reward websites that offer a good UX, such as page speed, mobile-friendliness, navigation, design, and usability. You should optimize your website for UX by making it fast, responsive, intuitive, attractive, and accessible. This will improve your organic search performance and your trust and authority among your visitors.

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5 Establish your brand

Brand is the identity and reputation of your website. It is what sets you apart from your competitors and what makes your visitors remember and recognize you. Building a strong brand can help you increase your organic search visibility and your authority and trust among your visitors. You can establish your brand by creating a consistent and distinctive voice, style, logo, color scheme, and message across your website and other channels. You should also communicate your value proposition, mission, vision, and values to your visitors. Additionally, you should interact with your visitors, solicit feedback, and provide customer service.

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Erica Branigan

Entrepreneur | Founder of The Stone Sanctuary | Holistic & Spiritual Wellness Advocate
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Your brand, more than anything, is how your customers will recognize you. It must be consistent, cohesive, and easily identifiable. Familiarity with your brand encourages trust and loyalty, making customers more likely to choose your products or services over competitors. How you differentiate yourself can be the deciding factor for consumers when making a decision. Inconsistency in your branding can raise doubts about the quality of your products or services and undermine consumer confidence. In contrast, consistency leads to increased customer loyalty because when customers know what to expect from your brand, they are more likely to return and recommend your products or services to others.

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6 Monitor and measure your results

The last but not least best practice for organic search is to monitor and measure your results. You need to track and analyze various metrics and indicators that reflect your organic search performance and your authority and trust among your visitors. These include traffic, ranking, conversions, bounce rate, dwell time, engagement, reviews, and referrals. You can use tools like Google Analytics, Google Search Console, Moz, or SEMrush to collect and interpret these data. By monitoring and measuring your results, you can identify your strengths and weaknesses, evaluate your progress, and adjust your strategy accordingly.

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How do you build authority and trust with your organic search visitors?

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1 Use relevant keywords

2 Create high-quality content

3 Build backlinks

4 Optimize for user experience

5 Establish your brand

6 Monitor and measure your results

Search Engine Optimization

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