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How do you broaden your niche focus?

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As a consultant, you may have a niche focus that sets you apart from the competition and showcases your expertise. However, sticking to a narrow niche can also limit your opportunities and growth potential, especially in a dynamic and changing market. How do you broaden your niche focus without losing your edge and credibility? Here are some tips to help you expand your scope and reach new clients.

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Prabhakar Shetty

Pharma Medico Marketing Consultant, Brand Strategist
Himanshu Agrawal

Building a $50m portfolio of businesses and sharing what I learn along the way ? Founder ? Personal mission: helping…
Sanil M Mhatre

Director - Management Consulting || Growth Strategy | Project Advisory | Operations Excellence || Manufacturing &…

1 Identify your core value proposition

The first step to broadening your niche focus is to understand what makes you unique and valuable as a consultant. What is your core value proposition that you deliver to your clients? What are the main problems that you solve and the benefits that you provide? Your value proposition should be clear, concise, and compelling, and it should reflect your strengths and passions. By identifying your core value proposition, you can then look for ways to apply it to different contexts, industries, or markets.

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Prabhakar Shetty

Pharma Medico Marketing Consultant, Brand Strategist
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The above aspects are truly of immense value and quite a few Consultants are very focused. Probably the most difficult aspect is prospecting for clients. If you pitch too hard , the client bargains for lower fees. If you are recommended by your connections, it results in a very healthy situation for the Consultant and the Client. Social media helps to some extent with clients who have heard about you. Random or walk-in clients generally have very vague idea about the expertise of the Consultant, and their proposals are quite absurd at times.

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Himanshu Agrawal

Building a $50m portfolio of businesses and sharing what I learn along the way ? Founder ? Personal mission: helping create 100 internet millionaires in India
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Every consultant who wishes to differentiate themselves from the competition and draw in new customers must first determine what their primary value proposition is. It is a succinct and straightforward expression of the special value you provide to your clientele. It ought to be based on your aptitudes, interests, and the issues you resolve.

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Sanil M Mhatre

Director - Management Consulting || Growth Strategy | Project Advisory | Operations Excellence || Manufacturing & Infrastructure || Ex PwC-Deloitte-Mott MacDonald II Views are personal
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When identifying one's core value proposition, we must decide by discipline or service and then sector. It is important to note that by education or by vocation, it is easier to align with a service or discipline. Once you have the understanding of the discipline of your area, you can explore a couple of sectors where you can offer your knowledge.

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Brian Hurlburt

Come Embrace, the Fun, at Briden Farm, where the Tea is Always On, and The Coffee is not far behind. Briden Farm, “Where Happiness Happens”. BridenFarm.com
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Find Your Shared Commonalities. Concentrate on the things You have in common with those who may not fit nicely in your Niche. Many of us face some things in common, many things in fact! By focusing on those things, You can find common ground and benefit from each other's experiences.

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2 Research new opportunities and trends

The next step is to research new opportunities and trends that are relevant to your niche and your value proposition. You can use various sources, such as industry reports, online forums, podcasts, blogs, newsletters, or social media, to find out what are the current and emerging needs, challenges, and opportunities in your field or related fields. You can also conduct surveys, interviews, or focus groups with your existing or potential clients to get their feedback and insights. By researching new opportunities and trends, you can discover new ways to add value and differentiate yourself as a consultant.

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3 Experiment with new offerings and approaches

The third step is to experiment with new offerings and approaches that leverage your niche and your value proposition. You can create new products, services, or packages that address the needs and pain points of your target market. You can also try new methods, tools, or frameworks that enhance your delivery and results. For example, you can use online platforms, webinars, or podcasts to reach a wider audience and share your expertise. You can also collaborate with other consultants or experts who complement your niche and offer joint solutions. By experimenting with new offerings and approaches, you can test and validate your assumptions and learn from your feedback.

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Sanil M Mhatre

Director - Management Consulting || Growth Strategy | Project Advisory | Operations Excellence || Manufacturing & Infrastructure || Ex PwC-Deloitte-Mott MacDonald II Views are personal
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Experimentation to improve your consulting skills is mostly pro bono. To experiment with your skills, you need to identify problems in the industry or the discipline upfront. Or forecast potential problems in your line of discipline and create solutions. Validate solutions with Industry people or SMEs before you sell them.

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4 Communicate your value and credibility

The final step is to communicate your value and credibility to your existing and potential clients. You can use various channels, such as your website, blog, portfolio, testimonials, or case studies, to showcase your niche and your expanded scope. You can also use social media, newsletters, or guest posts to share your insights, stories, or tips that demonstrate your authority and relevance. You can also network with other professionals, influencers, or decision-makers who can refer you to new opportunities or endorse your work. By communicating your value and credibility, you can build trust and rapport with your clients and attract more referrals and repeat business.

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Irzan Pulungan.

Fractional CFO | Business Transformation Advisor @ Stanford Seed | Helping SMEs and Startups Thrive Through Optimum Cash Flow Management and Strategic Transformation ??
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As fractional CFO, at first I will set my Important Client Profile (ICP) to make sure I clearly define my target audience. Once I set the ICP then I will specify the offer that is relevant to ICP. Then I will develop social media content with messaging that is in line with the ICP and the service offered.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you broaden your niche focus?

1

2

3

4

5

1 Identify your core value proposition

2 Research new opportunities and trends

3 Experiment with new offerings and approaches

4 Communicate your value and credibility

5 Here’s what else to consider

Consulting

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How do you broaden your niche focus?

1

2

3

4

5

1 Identify your core value proposition

2 Research new opportunities and trends

3 Experiment with new offerings and approaches

4 Communicate your value and credibility

5 Here’s what else to consider

Consulting

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