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How do you brainstorm with your team to develop creative strategies?

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Brainstorming is a key skill for creative strategists, who need to generate and evaluate ideas that solve problems, meet objectives, and resonate with audiences. But brainstorming with your team can be challenging, especially if you have different backgrounds, perspectives, and preferences. How do you brainstorm with your team to develop creative strategies that are effective, original, and feasible? Here are some tips and tools to help you.

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Jennifer (Waller) Bagnall

Curious. Creative Thinker. Independent pharma strategist.

1 Set clear goals and rules

Before you start brainstorming, make sure you have a clear and shared understanding of the problem, the objective, and the criteria for success. Define the scope, the timeline, and the budget of your project. Establish some ground rules for your brainstorming session, such as no criticism, no judgment, no hierarchy, and no filters. Encourage everyone to contribute, listen, and build on each other's ideas.

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Brad Darrohn

Expert in Creative Direction, Design, Motion Mastery & Creative Team Leadership | Delivering High-Impact Visual Solutions
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Adding clear goals prior to brainstorming will better set up your staff for success. However, keep the rules limited as it could stifle the creative MOJO created by your coworkers.

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2 Use diverse and relevant stimuli

One way to spark your creativity is to expose yourself and your team to diverse and relevant stimuli, such as images, words, sounds, stories, or questions. You can use tools like mind maps, mood boards, word associations, or prompts to generate and organize your thoughts. You can also look for inspiration from other sources, such as your audience, your competitors, your industry, or your culture.

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Brad Darrohn

Expert in Creative Direction, Design, Motion Mastery & Creative Team Leadership | Delivering High-Impact Visual Solutions
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Keeping items like Play-Doh, Fudgit spinners and crayons helps the creative process as it gives your team-mates a tactile creative stimuli while bringing them back to their childhood on a subconscious level. This breaks down the walls of meeting expectations and gives your crew a broader horizon to get creative on.

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3 Apply different techniques and methods

Another way to boost your creativity is to apply different techniques and methods that challenge you and your team to think differently, such as brainstorming, brainwriting, SCAMPER, reverse brainstorming, or six thinking hats. You can also use tools like ideation cards, brainstorming dice, or random word generators to introduce some randomness and fun into your process. You can also mix and match different techniques and methods to suit your needs and preferences.

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Jennifer (Waller) Bagnall

Curious. Creative Thinker. Independent pharma strategist.
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I always like to set aside some time for 'silent' brainstorming. Encouraging people to jot down ideas on sticky notes to be shared with the group. We can collect the notes after the meeting to capture any ideas that weren't brought forward.

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4 Evaluate and refine your ideas

After you have generated a lot of ideas, you need to evaluate and refine them according to your goals and criteria. You can use tools like dot voting, ranking, grouping, or SWOT analysis to select the most promising ideas. You can also use tools like feedback loops, prototyping, or testing to improve and validate your ideas. You can also iterate and revisit your ideas as you learn more and get more feedback.

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5 Document and communicate your ideas

Finally, you need to document and communicate your ideas to your stakeholders, such as your clients, your managers, or your partners. You can use tools like storyboards, sketches, mockups, or presentations to illustrate and explain your ideas. You can also use tools like elevator pitches, headlines, or taglines to summarize and highlight your ideas. You can also use tools like reports, proposals, or contracts to formalize and secure your ideas.

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6 Keep learning and improving

Brainstorming with your team is not a one-time event, but a continuous process that requires practice, experimentation, and adaptation. You can use tools like surveys, feedback forms, or debriefs to evaluate and improve your brainstorming sessions. You can also use tools like journals, portfolios, or blogs to document and showcase your brainstorming outcomes. You can also use tools like courses, books, or podcasts to learn and update your brainstorming skills.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you brainstorm with your team to develop creative strategies?

1

2

3

4

5

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1 Set clear goals and rules

2 Use diverse and relevant stimuli

3 Apply different techniques and methods

4 Evaluate and refine your ideas

5 Document and communicate your ideas

6 Keep learning and improving

7 Here’s what else to consider

Creative Strategy

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How do you brainstorm with your team to develop creative strategies?

1

2

3

4

5

6

7

1 Set clear goals and rules

2 Use diverse and relevant stimuli

3 Apply different techniques and methods

4 Evaluate and refine your ideas

5 Document and communicate your ideas

6 Keep learning and improving

7 Here’s what else to consider

Creative Strategy

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