Shareable content is one of the best ways to boost your SEO ranking and drive more organic traffic to your website. But what makes content shareable and how can you optimize it for social media platforms? In this article, you will learn some practical tips and strategies to create and distribute content that your audience will love to share.
The first step to creating shareable content is to know your audience and what they are looking for. You need to research their pain points, interests, preferences, and behavior on social media. You can use tools like Google Analytics, Facebook Insights, or Twitter Analytics to get insights into your audience demographics, engagement, and conversion. You can also use surveys, polls, or feedback forms to ask them directly what they want to see from you.
I agreed with this, understanding the audience can help us to generate the content of their needs. This would help you to grow more organically.
The second step is to create content that provides value to your audience and solves their problems. You need to offer something that is useful, relevant, informative, entertaining, or inspiring. You can use different formats and mediums, such as blog posts, videos, podcasts, infographics, ebooks, or webinars. You can also use different types of content, such as how-to guides, case studies, testimonials, stories, or opinions. The key is to make your content original, authentic, and engaging.
People love authentic data or information. In the world of AI, everyone needs to hear the real-life experiences of human struggle and growth.
The third step is to optimize your content for SEO and social media. You need to use keywords, titles, meta descriptions, and headings that match your audience's search intent and attract their attention. You also need to use images, videos, or other visual elements that enhance your content and make it more appealing. You need to make sure that your content is easy to read, scan, and share. You can use tools like Yoast SEO, Canva, or Buffer to help you with this step.
Another element of optimizing content for the internet is to continually improve your Internet Authority (IA). Search engine ranks your content higher if you speak from a place of authority. This includes having an expansive web of articles that go deep into your area of expertise, writing unique and engaging content that’s designed to help users, and having a distinct voice.
The fourth step is to promote your content on social media platforms and encourage your audience to share it. You need to choose the right platforms, timing, and frequency for your content distribution. You need to tailor your content to each platform's specifications, such as length, format, tone, and hashtags. You also need to engage with your audience, respond to their comments, questions, or feedback, and thank them for sharing your content. You can use tools like Hootsuite, CoSchedule, or Sprout Social to help you with this step.
The fifth step is to measure your results and evaluate your content performance. You need to track and analyze metrics such as reach, impressions, clicks, shares, likes, comments, or conversions. You need to identify what works and what doesn't, and what you can improve or change. You can use tools like Google Search Console, Google Analytics, or Facebook Insights to help you with this step.
Metrics analysis is the crucial step to know about your performance. This helps us to grow more with strategic steps. Do weekly or monthly insights check to get the review of your own growth.
The sixth step is to test and experiment with different types of content, formats, mediums, platforms, and strategies. You need to be creative, flexible, and willing to try new things. You need to learn from your successes and failures, and adapt to the changing trends and preferences of your audience and the social media algorithms. You can use tools like A/B testing, split testing, or multivariate testing to help you with this step.