How do you blend your content with other marketing channels?

2 Choose your channels

The next step is to choose the most appropriate channels for your content. You don't have to be everywhere, but you have to be where your audience is. Depending on your content type, format, purpose, and budget, you can select the best channels to distribute your content and reach your target audience. For example, you can use email to nurture leads, social media to build awareness and engagement, search engines to drive organic traffic, and paid ads to boost visibility and conversions.

3 Align your content

The third step is to align your content with your chosen channels. This means adapting your content to fit the style, tone, format, and expectations of each channel. For example, you can use short, catchy, and visual content for social media, longer, informative, and keyword-rich content for search engines, personalized, relevant, and valuable content for email, and compelling, clear, and urgent content for paid ads. You can also repurpose your content across different channels to increase its lifespan and reach.

4 Optimize your content

The fourth step is to optimize your content for each channel. This means using the best practices and tools to enhance your content's performance and effectiveness. For example, you can use analytics to measure your content's impact and optimize it based on data and feedback. You can use SEO to improve your content's ranking and visibility on search engines. You can use A/B testing to experiment with different content variations and find the best ones for your audience.

5 Integrate your content

The fifth step is to integrate your content with other marketing channels. This means creating a consistent and coherent content strategy that connects your content across different channels and stages of the buyer's journey. For example, you can use social media to promote your blog posts, use blog posts to drive traffic to your landing pages, use landing pages to generate leads, use email to follow up with leads, and use paid ads to retarget leads. You can also use cross-channel marketing platforms to automate and coordinate your content distribution.

6 Evaluate your content

The final step is to evaluate your content's performance and results. This means tracking and analyzing your content's metrics and outcomes across different channels and comparing them with your goals and benchmarks. For example, you can use KPIs such as reach, engagement, traffic, leads, conversions, and revenue to measure your content's success and ROI. You can also use insights and feedback to identify your content's strengths and weaknesses and improve it accordingly.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?