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Last updated on 2024年8月2日

How do you become a general manager marketing?

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If you aspire to become a general manager marketing, you need to have a combination of skills, experience, and education that can help you lead a team of marketers and achieve the strategic goals of your organization. In this article, you will learn what a general manager marketing does, what qualifications and competencies you need, how to advance your career, and what challenges and opportunities you can expect in this role.

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Yana Taranda

Operations Manager & Chief of Staff | Executive MBA | Nova Talent
Cassyano Correr

Digital Health | B2B SaaS | Revenues | Product Management | BPharm | MSc | PhD | Fundador da Clinicarx | Diretor de…
Michaela Singer ??

1 What does a general manager marketing do?

A general manager marketing is responsible for overseeing the marketing function of a business unit, division, or company. They set the vision, strategy, and budget for the marketing activities, and ensure that they align with the overall objectives and values of the organization. They also manage and mentor a team of marketing managers, specialists, and coordinators, and collaborate with other senior leaders, such as sales, product, and finance. A general manager marketing may also be involved in developing and launching new products or services, expanding into new markets, or acquiring or partnering with other businesses.

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Yana Taranda

Operations Manager & Chief of Staff | Executive MBA | Nova Talent
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To become a General Manager Marketing, it's important to understand the role's significance. This position oversees an organisation's entire marketing strategy, including branding and market expansion. Gain experience in marketing, progress to leadership roles, and focus on strategic thinking and market trends. Advanced education like an MBA can enhance skills. A General Manager Marketing leads the marketing team, defines brand strategies, and contributes to business growth, shaping the organisation's market presence.

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Michaela Singer ??
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Ein General Manager Marketing ist für die überwachung der Marketingfunktion einer Gesch?ftseinheit, eines Gesch?ftsbereichs oder eines Unternehmens verantwortlich. Sie legen die Vision, die Strategie und das Budget für die Marketingaktivit?ten fest und stellen sicher, dass sie mit den allgemeinen Zielen und Werten des Unternehmens übereinstimmen. Sie leiten und betreuen auch ein Team von Marketingmanagern, Spezialisten und Koordinatoren und arbeiten mit anderen Führungskr?ften wie Vertrieb, Produkt und Finanzen zusammen. Ein General Manager Marketing kann auch an der Entwicklung und Einführung neuer Produkte oder Dienstleistungen, der Expansion in neue M?rkte oder der Akquisition oder Partnerschaft mit anderen Unternehmen beteiligt sein.

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Bassel Bakkar

Head of Marketing @ Al-Futtaim | Strategic Marketing Partner | 360 Marketing | Omnichannel Marketing Strategies | CRM
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Transitioning to a general manager role requires a combination of strategic vision, operational expertise, and strong leadership abilities. By broadening your experience, enhancing your skills, and building a strong network, you can position yourself as a strong candidate for a general manager position in marketing. Continuous learning and adaptability will be key to your success in this new role.

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Sandra Panisello

Emprendedora & CEO en team4U * Quality & Cost Controller corporativo, acciones marketing y eventos * Auditora acciones * Facilitadora Emprendimiento * Facilitadora Emprendimiento * BTL Senior Manager * FMCG Expert.
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La importancia de una buena Direccion Ejecutiva pasa por 3 grandes NO: - NO avances solo, piensa siempre en tu equipo. - NO intentes imponer "con calzador" tus ideas, escucha las necesidades del cliente. - NO pierdas la calma ante cualquier imprevisto, vas a tener 1.000?. Y si se empieza a construir tu camino...

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Sandra Panisello

Emprendedora & CEO en team4U * Quality & Cost Controller corporativo, acciones marketing y eventos * Auditora acciones * Facilitadora Emprendimiento * Facilitadora Emprendimiento * BTL Senior Manager * FMCG Expert.
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Para ser un buen Director de Marketing, es importante disponer de unas habilidades predominantes; - Capacidad global para ver e implementar toda estrategia de marketing de tu empresa y potenciar los valores de la misma. - Ser un persona inquieta y con ganas de conocer las tendencias del mercado. Estar a la ultima de tentencias es importante. - Tener cierto liderazgo y don de gentes, para trabajar con los diferentes departamentos y/o proveedores implicados en la estrategia. - Ser constante y minucioso con los planes establecidos y obtener los mejores resultados para la marca. y siempre una actitud productiva y de crecimiento impulsara tu carrera en cualquier área a la que te dediques.

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2 What qualifications and competencies do you need?

To become a general manager marketing, you typically need to have a bachelor's degree in marketing, business, or a related field, and at least 10 years of experience in marketing roles, preferably in a leadership position. You may also need to have a master's degree in marketing, business administration, or a specialized field, depending on the industry and the size and complexity of the organization. Additionally, you need to demonstrate strong competencies in strategic thinking, communication, leadership, creativity, analytical skills, and customer focus. You should also be familiar with the latest trends and tools in marketing, such as digital marketing, social media, content marketing, SEO, and analytics.

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Cassyano Correr

Digital Health | B2B SaaS | Revenues | Product Management | BPharm | MSc | PhD | Fundador da Clinicarx | Diretor de Marketing na Interplayers
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Um bom gerente geral de marketing, a meu ver, irá reunir essas habilidades e competências: - Ser capaz de entender a estratégia da empresa e discutir op??es táticas de marketing com C-levels. Ser um planejador e ter repertório estratégico. - Conhecer muito bem tecnicamente todos os aspectos do marketing necessários à implementa??o de uma estratégia. Sem, necessariamente, ter que ser um especialista técnico avan?ado em nenhum. - Ser um líder para seu time, capaz de “bater o bumbo” da produtividade, guiando-se por dados, ao mesmo tempo que auxilia coordenadores e todo time a se desenvolverem como pessoas e profissionais.

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Shady Sherif

Director, Marketing and Communication | Marketing Planning and Strategy | Marketing Communication | Digital Marketing & Analytics
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A key characteristic of proficient Marketing General Managers is maintaining a balance between strategic planning and adaptability on one side, and efficient execution on the other. This balance can be achieved through the following four means: 1. Cultivating a mindset and skill set focused on strategic planning to propel the organization towards advancements on various fronts. 2. Reinforcing and upholding proficiency in execution and operational knowledge to oversee the quality of implementation. 3. Continuously enhancing their people management skills and knowledge to adeptly address teams' aspirations, conflicts, consistency, efficiency, development, and cohesion. 4. Leveraging their cross-functional management knowledge and practices.

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3 How to advance your career?

To advance your career as a general manager marketing, you need to constantly update your skills and knowledge, and seek feedback and guidance from mentors and peers. You should also look for opportunities to take on more responsibilities and challenges, such as leading a cross-functional project, launching a new campaign, or entering a new market. You should also network with other professionals in your field, and attend industry events and conferences. Furthermore, you should showcase your achievements and impact, and communicate your career goals and aspirations to your senior management and HR.

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4 What challenges and opportunities can you expect?

As a general manager marketing, you can expect to face various challenges and opportunities in your role. Some of the challenges may include managing multiple stakeholders and expectations, balancing short-term and long-term goals, dealing with changing customer needs and preferences, adapting to new technologies and platforms, and measuring and improving the return on investment of your marketing efforts. Some of the opportunities may include creating and executing innovative and impactful marketing strategies, leading and developing a high-performing marketing team, influencing the direction and growth of your organization, and expanding your professional network and reputation.

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Neeraj Sharma

CEO & MD | P&L | India, APJ| Regd. Independent Director (MCA) | Stakeholder Management | Top CEO Award |P.G in A.I for Leaders 2024 | Risk Management
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General Manager Marketing , while it may or may not require an education degree , more importantly to create a strategic impact the GM must understand what a company sells and how it sells. Must have the ability to understand the positioning of the product. This is difficult without practical hands on experience . Successful General management professionals , first need to spend time sales for a couple of years and then move to Category or Product Management to understand positioning and margin management With this in place , they are ready to delve into the dynamics of marketing and learn the trade of ads, spends , awareness, analysis To rise to a GM marketing , one does need prior sales and product management experience.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you become a general manager marketing?

1

2

3

4

5

1 What does a general manager marketing do?

2 What qualifications and competencies do you need?

3 How to advance your career?

4 What challenges and opportunities can you expect?

5 Here’s what else to consider

Executive Management

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How do you become a general manager marketing?

1

2

3

4

5

1 What does a general manager marketing do?

2 What qualifications and competencies do you need?

3 How to advance your career?

4 What challenges and opportunities can you expect?

5 Here’s what else to consider

Executive Management

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