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How do you balance your tone and voice between informative and entertaining?

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As a writing teacher, you want to share your knowledge and insights with your audience, but you also want to keep them engaged and interested. How do you balance your tone and voice between informative and entertaining? In this article, we will explore some tips and strategies to help you find the right balance for your blog posts.

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1 Know your audience

The first step to balance your tone and voice is to know who you are writing for. What are their needs, interests, goals, and challenges? What do they expect from your blog? How do they prefer to learn and communicate? Knowing your audience will help you tailor your tone and voice to suit their preferences and expectations. For example, if your audience is mainly beginners, you might use a more friendly and supportive tone, while if your audience is more advanced, you might use a more authoritative and confident tone.

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Bruce Edwards

Consultant in Writing studies from KS2 upwards
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Agreed. An intelligent appre iation of 'who and why' helps direct the discussion (talk) down the right route. And, logically, continuous practice!

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Tyson Clugg

Team Leader | Experienced Software Engineer | DevEx Ninja | AGSVA Baseline Clearance
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Most senior developers I've met write excellent code, so what should you look for when trying to pick the best senior to lead your team?

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2 Define your purpose

The second step to balance your tone and voice is to define your purpose for each blog post. What are you trying to achieve? What are you trying to teach, inform, persuade, or inspire? What are the main points or takeaways you want your audience to remember? Defining your purpose will help you focus your tone and voice to match your message and goal. For example, if your purpose is to teach a new skill, you might use a more informative and instructive tone, while if your purpose is to inspire action, you might use a more motivational and persuasive tone.

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Tyson Clugg

Team Leader | Experienced Software Engineer | DevEx Ninja | AGSVA Baseline Clearance
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Let's look at some common team scenarios and different strategies that effective senior developers are now using to improve the quality and velocity of their team, while simultaneously making development more enjoyable and improving retention in your team.

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3 Vary your style

The third step to balance your tone and voice is to vary your style throughout your blog post. You want to create a dynamic and engaging flow that captures your audience's attention. To do this, you can use different techniques such as incorporating short and long sentences, asking questions and providing answers, using anecdotes and examples, adding humor and irony, using metaphors and analogies, and including transitions and connectors. This will help you avoid sounding monotonous or boring, while still maintaining consistency.

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Tyson Clugg

Team Leader | Experienced Software Engineer | DevEx Ninja | AGSVA Baseline Clearance
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Just like a rocket launch with faulty guidance software is doomed before it leaves the launchpad, the success of your project depends on everything that happens prior to launch day. And while a poorly executed onboarding process is unlikely to result in a fiery explosion of expensive rocket parts (we hope!), it can certainly put a dent in sales.

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4 Use your personality

The fourth step to balance your tone and voice is to use your personality. Instead of sounding robotic or like someone else, it's important to express yourself with your own unique voice and perspective. This will help you connect with your audience, showing them that there is a real person behind the words. To use your personality, try using your own voice and tone, expressing opinions and feelings, sharing stories and experiences, using your own words and phrases, and showing passion and enthusiasm.

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5 Get feedback

In order to balance your tone and voice, it is important to get feedback from your audience or peers. This will help you avoid relying on your own judgment, as well as provide valuable insights into how your readers are responding. To get feedback, you can ask for comments and suggestions, conduct surveys and polls, analyze metrics and statistics, join online communities and forums, or read other blogs and articles. Ultimately, this will help you improve your tone and voice to make them more effective and appealing.

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6 Practice and experiment

The sixth and final step to balance your tone and voice is to practice and experiment. You should strive for variety in your blog posts, rather than sticking to the same tone and voice. To do this, you should write regularly and consistently, read widely and critically, learn from other writers and teachers, try new formats and genres, and test different headlines and introductions. This will help you find what works best for you and your audience.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Bruce Edwards

Consultant in Writing studies from KS2 upwards
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Do not, repeat, do not rely on technology. There is no substitute for personal intera cation where the individual nuances come into play. Discard any modern concepts that, on thinking, do not actually matter.

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How do you balance your tone and voice between informative and entertaining?

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1 Know your audience

2 Define your purpose

3 Vary your style

4 Use your personality

5 Get feedback

6 Practice and experiment

7 Here’s what else to consider

Teaching Writing

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