Allocating your capital is the process of deciding how much money to invest in each asset, market, or strategy, based on your expected returns, cash flow needs, and risk tolerance. There is no single approach for capital allocation; however, some of the factors to consider are target return, cash flow, and liquidity. To assess target return, you can use metrics such as internal rate of return (IRR), net present value (NPV), or cash-on-cash return (CoC). For cash flow, you can use metrics such as net operating income (NOI), debt service coverage ratio (DSCR), or dividend yield. To measure liquidity, you can use metrics such as capitalization rate (cap rate), loan-to-value ratio (LTV), or exit strategy. By considering these factors when allocating your capital, you can ensure that you are investing in the most profitable and secure investments.