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How do you balance stakeholder needs when evaluating design research outcomes?

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Evaluating design research outcomes is a crucial step in any commercial design project. It helps you validate your assumptions, test your solutions, and generate insights for improvement. However, it can also be challenging to balance the needs and expectations of different stakeholders, such as clients, users, and team members. How do you ensure that your evaluation is fair, objective, and actionable, while also satisfying the diverse interests of your stakeholders? Here are some tips to help you achieve this balance.

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Morven Shearlaw

Co-founder & Director, Fearsome | Designing the Future of Medical Devices

1 Understand your stakeholders

Before you start evaluating your design research outcomes, you need to understand who your stakeholders are, what they care about, and how they will use the results. Different stakeholders may have different goals, perspectives, and preferences for the evaluation process and the outcome presentation. For example, your client may want to see quantifiable metrics and return on investment, while your users may want to see how the design solves their problems and meets their needs. Your team members may want to see feedback and suggestions for improvement, while your manager may want to see how the project aligns with the strategy and vision. By understanding your stakeholders, you can tailor your evaluation methods, criteria, and communication to suit their needs.

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Morven Shearlaw

Co-founder & Director, Fearsome | Designing the Future of Medical Devices
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Conflicting priorities from different stakeholders is a complex issue to navigate. As a starting point it is useful to ignore these conflicts and focus on capturing and documenting as broad a picture as possible of all your stakeholders wants , needs and drivers. Then you can start to map where the common priorities and needs are, what are the true key benefits that your product must bring. Mapping these out and organising them visually can help drive a development plan and is vital in communicating product goals to all involved. This work gives you the starting point and also a reminder why certain decisions were made.

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2 Involve your stakeholders

Another way to balance stakeholder needs is to involve them in the evaluation process as much as possible. This can help you build trust, rapport, and collaboration with your stakeholders, as well as gain valuable insights and feedback from them. You can involve your stakeholders in different ways, such as asking them to participate in the research, co-create the evaluation criteria, review the findings, or provide feedback on the recommendations. By involving your stakeholders, you can ensure that your evaluation is relevant, transparent, and meaningful for them.

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Jesus Rosas

ENTRENADOR DE VENTAS ?? De humanos que con todo y miedo e incertidumbre buscan Negociar Acuerdos y Generar Ventas en ciclos constantes.
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Understanding clearly beforehand what and why the needs of those stakeholders overall their fears, this in order to be able to communicate the design research outcomes looking to answer the common questions that help them to reduce those fears in their own language and preferable channel.

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Germán Darío Gómez González

Consultor en Marketing, Administración, Proyectos, Empresa.
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La investigación de dise?o requiere una evaluación equilibrada de resultados para satisfacer las necesidades de usuarios, clientes y investigadores. Pasos clave incluyen identificar necesidades, desarrollar un marco de evaluación, recopilar y analizar datos, y comunicar hallazgos. La participación temprana de las partes interesadas, transparencia y flexibilidad son clave para garantizar una evaluación efectiva y relevante a medida que evoluciona el proyecto.

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3 Prioritize your outcomes

Not all design research outcomes are equally important or relevant for your project. Some outcomes may be more critical, urgent, or impactful than others. Therefore, you need to prioritize your outcomes based on their value, feasibility, and desirability for your stakeholders. You can use different tools and techniques to prioritize your outcomes, such as scoring, ranking, mapping, or voting. By prioritizing your outcomes, you can focus on the most essential and beneficial ones for your project and your stakeholders.

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4 Communicate your outcomes

Finally, you need to communicate your design research outcomes effectively to your stakeholders. This means presenting your outcomes in a clear, concise, and engaging way that highlights the key insights, implications, and recommendations for your project. You also need to consider the best format, channel, and timing for your communication, depending on your stakeholders' preferences and expectations. For example, you may use different formats such as reports, dashboards, slides, or videos to communicate your outcomes. You may also use different channels such as email, online platforms, or meetings to share your outcomes. You may also choose different timings such as during or after the project to update your stakeholders. By communicating your outcomes well, you can demonstrate the value and impact of your design research for your project and your stakeholders.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you balance stakeholder needs when evaluating design research outcomes?

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3

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5

1 Understand your stakeholders

2 Involve your stakeholders

3 Prioritize your outcomes

4 Communicate your outcomes

5 Here’s what else to consider

Commercial Design

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How do you balance stakeholder needs when evaluating design research outcomes?

1

2

3

4

5

1 Understand your stakeholders

2 Involve your stakeholders

3 Prioritize your outcomes

4 Communicate your outcomes

5 Here’s what else to consider

Commercial Design

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