How do you balance quantitative and qualitative data in service success metrics?
Balancing quantitative and qualitative data in service success metrics is crucial for a comprehensive understanding of your business's performance. Quantitative data, which includes numerical figures such as sales revenue or customer retention rates, offers a clear, objective measure of certain aspects of your business. However, it doesn't capture the full picture. Qualitative data, such as customer feedback or employee satisfaction, provides insights into the subjective experiences associated with your service. To achieve a balanced view, you must integrate both types of data into your Business Intelligence (BI) strategies. This integration allows you to not only track concrete performance metrics but also understand the reasons behind the numbers, leading to more informed decision-making.
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Alex SouzaGenerative AI | Analista de Dados | Ciência de Dados | Mentor em Dados | Professor | MTAC
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Aitor CastroMás de 25 a?os gestionando proyectos, productos y servicios | Formación, consultoría y coaching | Inteligencia…
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Bhavya P AkulaData Analyst-Marketing | Customer Lifecycle | MS Business Analytics | Ex-EY | People Analytics | MBA HR & Marketing |…