How do you balance originality and relevance when choosing an event theme?

In my experience, understanding your audience is critical when choosing an event theme. Conducting market research, analyzing feedback from past events, and engaging with your audience on social media are all effective methods of gaining insights into your target audience's preferences, needs, and behaviours. For example, if you're planning an event for a tech-savvy audience, it may be appropriate to choose a theme related to the latest technological innovations or trends. I agree, but it's also important to consider the diversity within your audience. While it's important to identify commonalities among your attendees, you should also be mindful of differences in age, gender, culture.

I identify the interests and needs of my audience. The topic and impact must be relevant to what the target audience is looking for and have high added value to the event. I identify the main objectives of the event and make sure that the topic contributes to achieving these objectives. I choose a distinctive topic for the event from others. The original topic must be exciting, unique, and attract attention. I search for current trends and topics in the field of the event, and integrate them in new, innovative, creative, and attractive ways. I get opinions from specialists in the same field and make the topic innovative but practical and can be implemented in an excellent and distinctive way.

Em primeiro lugar é necessário entender sua audiência, seja através de pesquisas, eventos anteriores ou outra forma. Sem essa análise prévia muitas decis?es podem ser tomadas de forma equívocada.

La tendance du marché est inspirée par toute l'actualité que vous pouvez disposer sur les réseaux sociaux, les magazines et le web. Pour ma part, je fais régulièrement un sourcing des événéments à l'étranger qui pourraient aussi avoir sens à aussi organiser en France. Le principe est de ne pas organiser un événement sur une tendance encore trop naissante et encore moins lorsque la tendance est trop mature.

Sometimes we can overcomplicate being original. What might be not be new to you might be new to the attendee. Balancing originality and relevance in choosing an event theme involves understanding your audience's preferences and experiences. Get to know your audience. How often have they been coming to your event? What other industry events have they attended and what did they experience there? Inspiration comes from all areas around you. Maybe you see there is a trend using ninja creamies to create protein shakes and you take that to your next event as a healthy fun alternative. Maybe a podcast is all the rage and you are able to a fun moment with the host. Look outside your industry for inspiration…you are surrounded by it!

In my experience, researching the latest event trends is a critical part of choosing an event theme that will resonate with your audience. This involves staying up-to-date with current trends, attending events, and monitoring social media and publications. For example, if you are planning a technology conference, you might research the latest trends in emerging technologies like artificial intelligence, blockchain, or virtual reality.

Additionally, consider the cultural and seasonal influences relevant to your event's location and timing. Whether it's local festivities, seasonal changes, or cultural milestones, integrating these aspects can add a layer of authenticity and resonance to your event theme, making it more engaging and memorable for your attendees.

Utilizar inteligência artificial para mapear temas de maior interesse de acordo com a área, pode ser um grande balizador para defini??o de agenda. Outra forma é usar ferramenta “sentiment” também IA em eventos. Através da análise de express?es faciais e tempo de aten??o a escolha de agenda certamente será mais assertiva.

Sur mes événements j'aime bien proposer une stratégie marketing de différenciation afin d'avoir un positionnement fort et unique. Cela passe par le choix d'une marque originale qui peut s'éloigner des standards du marché, le choix d'un concept original comme l'intégration de sessions de benchmark entre visiteurs de l'événement, des démonstrations en direct, des pitchs de 7 minutes chrono pour la prise de parole de start-up innovantes. Bien s?r la différenciation doit rester en cohérence avec le positionnement de l'événement mais il ne faut pas avoir peur d'une dose d'originalité.

To make your event theme truly shine, focus on creativity and consistency in every detail. Infuse your theme with originality by incorporating elements like colors, fonts, music, décor, and entertainment that align with your event's vision. Ensure the theme remains consistent across all touchpoints, including invitations, websites, signage, and giveaways. Thoughtful, immersive details can enhance the attendee experience, creating a cohesive atmosphere that reinforces your theme from start to finish. Utilizing online tools and design templates can help maintain both creativity and uniformity, ensuring your event is not only memorable but also visually and thematically unified.

En fait, je teste plus précisément les idées de thématique à aborder avec mes salariés. Ces derniers sont les premiers en contact avec notre clientèle et ils ont une écoute active du marché. Je lance des idées plusieurs mis avant le lancement d'une nouvelle édition et je peux, après l'aval de mes salariés, conforter les idées auprès de nos clients.

Importante criar uma régua de , Comunica??o onde teremos um cronograma Pará envio de save the date, reminder, a fim de criar expectativa no público. A lineup pode ser informada criando um suspense em forma de contagem regressiva, por exemplo.