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How do you balance live and on-demand content for online corporate events?

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Online corporate events have become the new norm in the wake of the pandemic, but they also pose new challenges for event planners and attendees. How do you create engaging and interactive content that suits different preferences, schedules, and learning styles? How do you balance live and on-demand content for online corporate events? Here are some tips to help you plan and deliver a successful online event that meets the needs and expectations of your audience.

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Brad L.

Owner & CEO at Event Solutions

1 Know your audience

Before you decide on the format and delivery of your online event, you need to understand your audience. Who are they, what are their goals, what are their pain points, and how do they consume content? You can use surveys, interviews, or analytics to gather data and insights about your audience's preferences, motivations, and behaviors. This will help you tailor your content to their needs and interests, and choose the best mix of live and on-demand content for your online event.

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Brad L.

Owner & CEO at Event Solutions
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Understand that there is no one-size-fits-all method to any audience, live or virtual. Offer options that speak to different groups to ensure your bases are covered. If your online corporate event is educational in any way, plan for multiple learning styles to help ensure the content is well retained.

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2 Choose your platform

The next step is to choose a platform that supports both live and on-demand content for your online event. There are many options available, from webinars and video conferencing tools to learning management systems and virtual event platforms. You need to consider the features, functionality, and cost of each platform, and how well they align with your event objectives, content strategy, and audience expectations. You also need to ensure that your platform is user-friendly, reliable, and secure, and that it provides the necessary support and training for you and your attendees.

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3 Plan your content

Once you have your platform, you need to plan your content for your online event. You need to decide what topics, formats, and styles of content you will offer, and how you will structure and sequence them. You also need to decide which content will be live and which will be on-demand, and how you will balance them. A good rule of thumb is to use live content for interactive and collaborative sessions, such as Q&A, polls, breakout rooms, or networking, and use on-demand content for informational and educational sessions, such as presentations, tutorials, or case studies. You can also use a hybrid approach, where you offer some content live and then make it available on-demand for later viewing or review.

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4 Promote your content

The next step is to promote your content for your online event. You need to communicate the value and benefits of your content to your audience, and encourage them to register, attend, and participate. You can use various channels, such as email, social media, blogs, or podcasts, to reach out to your audience and share relevant and compelling information about your content. You can also use incentives, such as discounts, prizes, or certificates, to motivate your audience to sign up and engage with your content.

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Brad L.

Owner & CEO at Event Solutions
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Additionally you can offer exclusive access to content, pre-show entertainment, and gamify the participation. We've placed a value on each login, interaction, time spent, and items downloaded and displayed the scores for each on a leader board. The highest scoring attendee won a gift and bragging rights!

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5 Deliver your content

The final step is to deliver your content for your online event. You need to ensure that your content is accessible, engaging, and effective for your audience, and that you provide a smooth and seamless experience for them. You need to test your platform, content, and equipment beforehand, and have a backup plan in case of technical issues. You also need to monitor and moderate your content during the event, and provide feedback, support, and guidance to your attendees. You can also use tools, such as chat, polls, quizzes, or gamification, to enhance the interactivity and learning outcomes of your content.

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How do you balance live and on-demand content for online corporate events?

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1 Know your audience

2 Choose your platform

3 Plan your content

4 Promote your content

5 Deliver your content

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