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How do you balance employee choice and company direction in selecting volunteer opportunities?

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Volunteering is a great way to give back to the community, boost employee morale, and enhance your company's reputation. But how do you choose the right volunteer opportunities for your team, without compromising your business goals or your employees' preferences? Here are some tips to help you balance employee choice and company direction in selecting volunteer opportunities.

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Emily Suhr

Creative Marketing Professional | Social Media & Content Specialist | Voice-Over Artist | Storyteller with Global…

1 Know your purpose

Before you start looking for volunteer opportunities, you need to have a clear idea of why you want to volunteer and what you hope to achieve. Are you looking for a way to support a cause that aligns with your company's mission and values? Are you looking for a way to develop your employees' skills and leadership? Are you looking for a way to strengthen your team's bond and collaboration? Having a clear purpose will help you narrow down your options and communicate your expectations to your employees.

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2 Involve your employees

Your employees are the ones who will be doing the volunteering, so it makes sense to involve them in the decision-making process. You can ask them to suggest or vote on potential volunteer opportunities, or create a committee of representatives from different departments or levels to research and select the best options. By involving your employees, you can increase their engagement, motivation, and satisfaction with the volunteer program. You can also learn more about their interests, passions, and skills, and match them with suitable volunteer roles.

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Emily Suhr

Creative Marketing Professional | Social Media & Content Specialist | Voice-Over Artist | Storyteller with Global Insights ??
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You can also create more agency within your employee relationships by establishing an "opt-in" framework where volunteering is an optional addition to the employee experience rather than something involuntary. It's important to consider employee bandwidth while creating these opportunities, and to not let company reputation take precedent over human wellbeing.

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3 Diversify your options

While it's important to have a consistent and coherent volunteer program, you don't have to limit yourself to one type of volunteer opportunity. You can diversify your options by offering different levels of commitment, frequency, location, and impact. For example, you can offer some one-time or short-term projects, some ongoing or long-term partnerships, some local or remote opportunities, and some individual or group activities. By diversifying your options, you can accommodate different employee preferences, schedules, and abilities, and create a more inclusive and flexible volunteer program.

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Branden Mills

Consultant at Gallup
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In my experience, I’ve found that your employees input goes a long way in developing and diversifying volunteer opportunities. While it’s great to align these options with your corporate values, mission, and purpose. The employee opinion will never fail to steer you in the best direction. Consider launching a survey or scheduling individual meetings that capture the areas in which your employees find most interesting.

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4 Align with your goals

While you want to respect your employees' choices, you also want to make sure that your volunteer program aligns with your company's goals and direction. You can do this by choosing volunteer opportunities that support your industry, sector, or niche, or that address a social or environmental issue that is relevant to your business. You can also choose volunteer opportunities that enhance your company's brand, image, or reputation, or that create positive relationships with your stakeholders, customers, or partners. By aligning with your goals, you can create a more strategic and impactful volunteer program.

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5 Evaluate and improve

Finally, you want to evaluate and improve your volunteer program on a regular basis. You can do this by collecting feedback from your employees, your volunteer partners, and your beneficiaries. You can also measure the outcomes and impacts of your volunteer activities, such as the number of hours, people, or resources contributed, or the changes in attitudes, behaviors, or skills. By evaluating and improving your volunteer program, you can identify what works and what doesn't, and make adjustments accordingly.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you balance employee choice and company direction in selecting volunteer opportunities?

1

2

3

4

5

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1 Know your purpose

2 Involve your employees

3 Diversify your options

4 Align with your goals

5 Evaluate and improve

6 Here’s what else to consider

Volunteering

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How do you balance employee choice and company direction in selecting volunteer opportunities?

1

2

3

4

5

6

1 Know your purpose

2 Involve your employees

3 Diversify your options

4 Align with your goals

5 Evaluate and improve

6 Here’s what else to consider

Volunteering

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