How do you balance clarity and creativity in your elevator pitch?

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An elevator pitch is a brief and compelling introduction of yourself, your product, or your service to a potential customer, investor, or partner. It's a crucial skill for sales presentations, as it can help you capture attention, generate interest, and create opportunities. But how do you balance clarity and creativity in your elevator pitch? How do you make sure you communicate your value proposition clearly and concisely, while also standing out from the crowd and sparking curiosity? In this article, we'll share some tips and tricks to help you craft an effective and engaging elevator pitch that balances clarity and creativity.

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1 Know your audience

Before you start crafting your elevator pitch, you need to know who you're talking to and what they care about. Different audiences may have different needs, goals, challenges, and preferences, and you need to tailor your pitch accordingly. For example, if you're pitching to an investor, you may want to emphasize your market potential, traction, and competitive advantage. If you're pitching to a customer, you may want to focus on how your product or service solves their problem, saves them time or money, or improves their situation. Research your audience, understand their pain points, and align your pitch with their interests and values.

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Dan Lang
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Knowing your audience is essential to creating and presenting a powerful elevator pitch. However, it is more critical to know your self. That means you must understand your own strengths and weaknesses to effectively communicate your message. Working with your natural abilities combined with an in-depth knowledge and understanding of the subject matter will produce amazing results. Once you step out of your comfort zone and attempt to imitate a different style or go beyond your true level of knowledge, you are at risk.

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Ricardo Chang

| Strategic Business Manager | BDM | Sales & Commercial | B2B & B2C | Disruptive Innovator | Mentor
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Equilibrar claridad y creatividad en tu discurso de ascensor implica transmitir tu mensaje esencial de forma atractiva y memorable. Sé claro: define tu propuesta de valor en una frase breve y directa. Sé creativo: usa una metáfora, historia o dato impactante para captar interés. Ensaya para sonar auténtico, no ensayado. ?Un toque de originalidad hace tu idea irresistible! ??

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2 Define your goal

Another key step in crafting your elevator pitch is to define your goal. What do you want to achieve with your pitch? Do you want to get a meeting, a referral, a sale, or something else? Having a clear and specific goal will help you structure your pitch and include the most relevant and persuasive information. It will also help you end your pitch with a clear and compelling call to action that invites your audience to take the next step with you. For example, you could ask for their contact details, their feedback, their availability, or their permission to send them more information.

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Dale Dupree

Creative sellers do it better | Leading a movement against mediocrity | Experiential sales playbooks for all verticals in B2B and B2C | Sell like a Rebel | Get the Crumpled Letter | Join our Rebel Community
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Your goals should be: -Share the listeners narrative -Provide them a moment of curiosity -Help them to hear how you can help The more you make your “talk tracks” about the person you’re speaking to the further you’ll get

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3 Use a simple structure

An elevator pitch should have a simple and logical structure that allows you to convey your message in a concise way. To start, use a hook such as a catchy statement, question, statistic, story, or problem that will grab the attention of your audience. Then, introduce yourself and explain your value proposition and how you are different from other people in your field. Afterwards, illustrate how your product or service can help the audience solve their problem, reach their goal, or satisfy their need. Utilize specific examples, testimonials, or results to back up your claims. Finally, end with a call to action; ask the audience to take the next step with you such as scheduling a meeting, signing up for a trial, or visiting your website.

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Dale Dupree

Creative sellers do it better | Leading a movement against mediocrity | Experiential sales playbooks for all verticals in B2B and B2C | Sell like a Rebel | Get the Crumpled Letter | Join our Rebel Community
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Here’s the outline you need: -Radically Educate… Spend the first 10 seconds giving a unique and curious perspective -Attention… Capture and maintain attention by using statements that lead to questions and involve the person listening instead of just unloading words on them -Story… Use storytelling methodology to deliver “what you do” by taking a familiar story of what they might be dealing with that you fix There’s a little juice for all you Rebels

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4 Be creative and memorable

Clarity is essential for an elevator pitch, but creativity is also important to make it stand out and remain memorable. To add some flair and personality to your pitch, you can use metaphors, analogies, or comparisons to explain your product or service in a relatable way. You could also tell a story, a joke, or an anecdote that illustrates your point and shows your passion. Humor, wordplay, and rhymes can make your pitch catchy and fun. Additionally, visuals, props, or demonstrations can be used to show rather than tell what you do and how you do it.

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Dale Dupree

Creative sellers do it better | Leading a movement against mediocrity | Experiential sales playbooks for all verticals in B2B and B2C | Sell like a Rebel | Get the Crumpled Letter | Join our Rebel Community
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Creativity comes in: -The way you deliver -The words you use -The familiar moments you create -The unique way you present how you help Keep this in mind as you craft????

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Christy Robinson

Enterprise Account Manager @ Accuris | UN/CEFACT Expert
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Depending on the audience, if appropriate, I love to use relatable humor when I can add it in. Such as something everyone hates to do at work, common annoyances etc. It keeps the audience engaged. Keeping the audience engaged is vital or you will lose them. I am well aware that watching a demo or listening about company facts is extremely boring. Be clear and concise and teach them something. No one wants a meeting that could have been an email.

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5 Practice and refine

The final tip for balancing clarity and creativity in your elevator pitch is to practice and refine it. No matter how good your pitch is on paper, you need to test it out loud, in front of a mirror, with a friend, or with a potential customer. Practice your pitch until you can deliver it confidently, naturally, and enthusiastically. Pay attention to your tone, pace, volume, and body language. Ask for feedback and suggestions on how to improve your pitch. Make adjustments as needed, based on your audience, your goal, and your results.

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Dale Dupree

Creative sellers do it better | Leading a movement against mediocrity | Experiential sales playbooks for all verticals in B2B and B2C | Sell like a Rebel | Get the Crumpled Letter | Join our Rebel Community
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Get a partner to run role-plays with! Don’t just stare into a mirror… Hear from someone else on how they would react and let it help you define your message better. Perspective matters on this subject! So practicing with people who can give you a bigger picture understanding of your own words will be super helpful for you.

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How do you balance clarity and creativity in your elevator pitch?

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1 Know your audience

2 Define your goal

3 Use a simple structure

4 Be creative and memorable

5 Practice and refine

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