How do you avoid spamming or annoying your webinar follow-up recipients?

1 Segment your list

Not all webinar attendees are at the same stage of the buyer's journey. Some may be ready to buy, some may need more information, and some may be just curious. That's why you should segment your list based on their behavior, interest, and engagement during the webinar. For example, you can create different groups for those who registered but didn't attend, those who attended but didn't ask questions, those who asked questions, and those who requested a demo. This way, you can tailor your follow-up messages to each group and avoid sending irrelevant or repetitive emails.

2 Personalize your emails

Personalization is key to building rapport and trust with your webinar leads. It shows that you care about them and understand their needs. You can personalize your emails by using their name, referring to their industry, location, or company, and mentioning something specific from the webinar that relates to them. You can also use dynamic content to customize your subject lines, images, and calls to action based on their segment. Personalized emails can increase your open rates, click-through rates, and conversions.

4 Create a clear and compelling call to action

Every webinar follow-up email should have a clear and compelling call to action that tells your leads what you want them to do next. Your call to action should be aligned with your goal and your segment. For example, if your goal is to generate more sales, you can invite your leads to schedule a consultation, sign up for a free trial, or claim a special offer. If your goal is to build more awareness, you can ask them to share their feedback, join your community, or refer a friend. Your call to action should be visible, concise, and urgent.

5 Respect your recipients' preferences and frequency

The last thing you want to do is to annoy your webinar leads with too many or too few emails. That's why you should respect their preferences and frequency. You can do this by giving them the option to opt in or out of your webinar follow-up sequence, choose the topics or types of emails they want to receive, and adjust the frequency or timing of your emails. You can also use analytics and feedback to monitor your open rates, click-through rates, unsubscribe rates, and responses, and optimize your email strategy accordingly.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?