How do you avoid jargon and buzzwords when writing for a diverse audience of thought leaders?

The more concrete the language, the better. The simpler the message, the better. Fewer acronyms, the better. But, there's a place for some jargon when it adds credibility to the speaker. Here's an example. Mix credible language with very simple language. Look at this sentence from the CEO of a data security company (talking about cloud storage). “A new vector for the bad guys.” "new vector": credibility language (jargon). "bad guys": grandma language. (accessible) Mixing the two makes what you're saying approachable while demonstrating expertise.

Jargon is OK to use if you are speaking only to your audience. But if others are reading or hearing it, they will get lost. You don't know want that to happen. Your message is important. Ask yourself: "how would I explain this to a 5-year old?" That will force you (in a good way) to be clear, concise, less technical, and focused.

It's important to know the balance your industry and non-industry audience. While jargon and industry acronyms will land with your industry audience, their use can limit who can engage on your content. Crafting content that has a broad reach can better serve you in the long run - you never know how can be that door opener to your next client. Jargon can be a barrier to that at times.

Do a specific edit with an eye for such jargon; pause and ask yourself if the use of it really lends itself to a better understanding/more powerful message. If not, replace with simpler language.

Sometimes you need acronyms. They are universally accepted in your industry. But not everyone knows them. Spell them out. It will make it easier for the reader to understand. And, you'll receive less "I am confused" questions.

You'll love or hate this phrase - "You have to kill your darlings." If it doesn't serve your audience, it HAS to go. Two other ways to create clear and powerful writing: 1: Start with a thesis statement: a single sentence that guides what your post is all about with a strong point. (Example: If we want more women in our workplaces that become leaders, we should build supports to retain women.) 2: The audience: Choose ONE person to talk to. This gives purpose to your writing and ensures a crystal clear point that will land powerfully. (Example: CEOs and leadership of mid-sized businesses that want more women in their ranks but are losing them to caregiving and aren't sure what to do.)

One of the best ways to be authentic is storytelling, along with vulnerability. It is the greatest connector to make your presentation relevant. Stories are also highly engaging, especially when you insert them with questions for the audience, along with key audio, visual and kinetic factors to immerse them.