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How do you assess and measure the ROI of campus recruitment activities and programs?

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Campus recruitment is a strategic way to attract and hire young talent for your organization. However, it can also be a costly and time-consuming process that requires careful planning and evaluation. How do you assess and measure the ROI of campus recruitment activities and programs? Here are some tips and best practices to help you optimize your campus recruitment efforts and demonstrate their value to your stakeholders.

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1 Define your goals and metrics

Before you launch any campus recruitment activity or program, you need to have a clear idea of what you want to achieve and how you will measure it. For example, do you want to increase your brand awareness, generate more applications, improve your quality of hire, or reduce your turnover rate? Depending on your goals, you can choose different metrics to track and evaluate your performance, such as the number of impressions, clicks, applicants, hires, retention, or satisfaction. Make sure you align your goals and metrics with your overall business objectives and budget.

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Dan Schawbel

LinkedIn Top Voice, New York Times Bestselling Author, Managing Partner of Workplace Intelligence, Led 80+ Workplace Research Studies
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When assessing and measuring the ROI of campus recruiting activities and programs, it's important to define your goals and metrics. Start by identifying what you want to achieve with your campus recruiting efforts, such as increasing the number of qualified candidates or improving diversity and inclusion. Then, determine the KPIs that will help you track your progress towards those goals. KPIs might include metrics like the number of applicants from target schools, time to fill for campus hires, and the diversity breakdown of your campus hires.

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2 Collect and analyze data

To measure the ROI of your campus recruitment activities and programs, you need to collect and analyze data from various sources and tools. For example, you can use your applicant tracking system (ATS), your career website, your social media platforms, your surveys, or your feedback forms to gather data on your campus recruitment performance. You can also use external sources, such as industry benchmarks, competitor analysis, or market research to compare and contextualize your data. Once you have the data, you need to use analytical methods and tools, such as spreadsheets, dashboards, or reports, to organize, visualize, and interpret the data.

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Dan Schawbel

LinkedIn Top Voice, New York Times Bestselling Author, Managing Partner of Workplace Intelligence, Led 80+ Workplace Research Studies
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To collect and analyze data when assessing and measuring the ROI of campus recruiting activities and programs, you should first establish the KPIs that you want to measure. These could include metrics such as the number of quality candidates recruited, the cost per hire, and the retention rate of campus hires. Once you have established your KPIs, you can gather data from a variety of sources, such as applicant tracking systems, surveys of new hires, and interviews with hiring managers.

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3 Evaluate your results and impact

Based on the data and analysis, you can evaluate your results and impact of your campus recruitment activities and programs. You can use different methods and formulas to calculate the ROI of your campus recruitment, such as the cost-per-hire, the quality-of-hire, the time-to-hire, or the retention rate. You can also use qualitative measures, such as testimonials, reviews, or ratings, to assess the satisfaction and engagement of your candidates, hires, and stakeholders. You can then compare your results and impact with your goals and metrics, and identify the strengths, weaknesses, opportunities, and challenges of your campus recruitment strategy.

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4 Communicate and report your findings

The final step of measuring the ROI of your campus recruitment activities and programs is to communicate and report your findings to your stakeholders, such as your management, your team, your clients, or your partners. You need to present your findings in a clear, concise, and compelling way, using charts, graphs, tables, or infographics to illustrate your data and analysis. You also need to highlight your achievements, challenges, and recommendations, and show how your campus recruitment efforts contribute to your organizational goals and values. You can use different formats and channels to communicate and report your findings, such as emails, newsletters, presentations, or meetings.

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5 Improve and optimize your strategy

Measuring the ROI of your campus recruitment activities and programs is not a one-time event, but a continuous process that requires regular monitoring and improvement. You need to use your findings and feedback to optimize your campus recruitment strategy and tactics, and test new ideas and approaches. You also need to keep up with the latest trends and best practices in campus recruitment, and adapt to the changing needs and expectations of your target audience. By doing so, you can enhance your campus recruitment performance and outcomes, and maximize your ROI.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you assess and measure the ROI of campus recruitment activities and programs?

1

2

3

4

5

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1 Define your goals and metrics

2 Collect and analyze data

3 Evaluate your results and impact

4 Communicate and report your findings

5 Improve and optimize your strategy

6 Here’s what else to consider

Recruiting

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How do you assess and measure the ROI of campus recruitment activities and programs?

1

2

3

4

5

6

1 Define your goals and metrics

2 Collect and analyze data

3 Evaluate your results and impact

4 Communicate and report your findings

5 Improve and optimize your strategy

6 Here’s what else to consider

Recruiting

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