How do you approach and connect with influencers and decision-makers on social media?

1 Identify your target contacts

The first step is to identify who are the influencers and decision-makers in your niche, and where they hang out online. You can use tools like LinkedIn, Twitter, Instagram, or Clubhouse to search for keywords, hashtags, or topics related to your industry, and find out who are the most active, influential, and respected voices. You can also look for industry publications, podcasts, blogs, or events, and see who are the authors, speakers, hosts, or organizers. Once you have a list of potential contacts, follow them on their preferred platforms, and start observing their content, style, and interactions.

2 Engage with their content

The next step is to engage with their content in a meaningful and authentic way. Don't just like or share their posts, but comment, ask questions, offer feedback, or add value. Show that you are genuinely interested in their work, and that you have something to contribute to the conversation. Avoid generic or flattering comments, and focus on providing insights, opinions, or resources that are relevant and helpful. Be respectful, polite, and professional, and avoid being pushy, salesy, or self-promotional.

3 Build rapport and trust

The third step is to build rapport and trust with your target contacts over time. Don't expect to get a response or a favor from them right away, but rather nurture the relationship gradually and consistently. Keep engaging with their content, and also share your own content that showcases your expertise, value, or personality. Try to find common ground, interests, or goals, and show appreciation, support, or gratitude. You can also reach out to them via direct message, email, or video call, but only after you have established some connection and credibility. When you do, be clear, concise, and respectful, and explain why you want to connect with them, what you can offer them, and what you hope to achieve.

4 Maintain the relationship

The final step is to maintain the relationship with your target contacts, and keep the communication open and ongoing. Don't disappear after you get what you want, but follow up, thank them, and update them on your progress. Keep providing value, feedback, or referrals, and look for ways to collaborate, learn, or help each other. Don't be afraid to ask for advice, feedback, or introductions, but also be ready to reciprocate and offer your assistance, expertise, or network. Remember that building relationships with influencers and decision-makers on social media is a long-term process that requires patience, persistence, and professionalism.