How do you analyze relationship value?

1 Relationship Value Framework

One of the most widely used frameworks for analyzing relationship value is the Relationship Value and Maturity (RVM) model, developed by the Business Relationship Management Institute (BRMI). The RVM model assesses the value of a relationship based on four dimensions: contribution, satisfaction, trust, and alignment. Each dimension has five levels of maturity, from low to high, and can be scored using surveys, interviews, or observations. The RVM model helps you understand the current state of your relationship, the gaps and opportunities for improvement, and the actions and behaviors that can enhance the value.

2 Relationship Value Matrix

Another tool you can use to analyze relationship value is the relationship value matrix, which plots your stakeholders on a two-by-two grid based on their level of influence and interest in your project or initiative. The matrix helps you categorize your stakeholders into four groups: key players, keep satisfied, keep informed, and monitor. By using the matrix, you can tailor your communication and engagement strategies for each group, and allocate your resources and attention accordingly. The matrix also helps you monitor any changes in your stakeholders' influence and interest over time.

3 Relationship Value Map

A third tool you can use to analyze relationship value is the relationship value map, which visualizes the connections and dependencies between your stakeholders and your project or initiative. The map helps you identify the sources and flows of value, both positive and negative, among your stakeholders, and how they affect your project outcomes. By using the map, you can pinpoint the key value drivers and blockers, the potential risks and opportunities, and the areas where you need to strengthen or reduce your relationship value. The map also helps you communicate and collaborate more effectively with your stakeholders, and align your objectives and expectations.

4 Relationship Value Scorecard

A fourth tool you can use to analyze relationship value is the relationship value scorecard, which tracks and measures the performance and progress of your relationship against your predefined goals and indicators. The scorecard helps you evaluate the impact and results of your relationship value activities, such as communication, collaboration, feedback, recognition, and innovation. By using the scorecard, you can demonstrate the value of your relationship to your stakeholders, celebrate your achievements and successes, and identify and address any issues or challenges. The scorecard also helps you review and adjust your relationship value strategy and tactics as needed.

5 Relationship Value Dashboard

A fifth tool you can use to analyze relationship value is the relationship value dashboard, which displays and summarizes the key data and insights from your relationship value analysis tools in a single view. The dashboard helps you monitor and manage your relationship value in real time, and make informed and timely decisions. By using the dashboard, you can access and compare the data from your RVM model, matrix, map, and scorecard, and identify the trends and patterns that affect your relationship value. The dashboard also helps you communicate and report your relationship value to your stakeholders and senior management.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?