How do you allocate your influencer budget for different tiers?

No, no and more no. Tiers do not matter in the way this paragraph says - so just ignore it ;) You also should NOT based your budget on tiers. REMEMBER....ability to influence is what you're buying not followers who may never see the content. You cannot based budget on tiers because - size does NOT equal quality - someone may have gone viral and have no community or consistency BUT be the same size as someone with 5 years of building a community - follower count doesn't tell all regarding quality Let me help! Based your budget on: - Quality/consistency of engagement like views, comments, etc. - What is happening in comments? Are their based on the content or generic - What skill level is their content? Quick and easy or more in depth

Micro-influencers often have smaller but highly engaged and niche-specific audiences. Allocate a portion of your budget to micro-influencers for authentic and targeted content that resonates with their followers. Macro-influencers have a broader reach and can help expand your brand's visibility. Allocate a significant portion of your budget here for wider exposure while maintaining authenticity. Mega-influencers have the largest reach but may come at a higher cost. Allocate a smaller portion of your budget to mega-influencers, focusing on high-impact collaborations for maximum visibility.

Running influencer marketing campaigns is rarely ever going to be a one man job. Influencer campaigns require a ton of time to be invested into research, outreach, negotiations, briefing, influencer management, amendments, reporting, and payments. This is why you'll often find brands either outsourcing their influencer campaigns to an external agency or building an inhouse team specifically dedicated to managing these campaigns. Running influencer marketing campaigns is more time-consuming and costly than one might initially assume.

Distribute your budget based on your campaign goals. For brand awareness, focus on macro and mega influencers. For engagement and conversions, invest more in micro and macro tiers. Apart from influencer fees, allocate a budget for content creation and production. High-quality content is key to campaign success across all tiers.

When budgeting for influencer marketing, strategic allocation across influencer tiers is key. Start by defining your campaign goals, segmenting influencers by reach, and negotiating costs. Allocate budget based on objectives, with micro-influencers for niche engagement, macro-influencers for broad visibility, and a smaller portion for mega-influencers. Experiment, track performance, and adjust as needed. Consider long-term partnerships and diversify your influencer portfolio. By aligning budget allocation with goals and influencer tiers, you can optimize your influencer marketing investment effectively.

Agree completely with Nycole Hampton's comment. Influencer tiers or the number of followers an influencer has does reflect any of the information you actually need to make a good selection. Don't fall for it. Influencer marketers running successful programs use a combination of metrics to suss out an influencer and they all start with selecting an audience first. It doesn't matter if an influencer has a million followers. Who are these one million & do they match your ideal customer?