How do you align your social impact goals with your partners' expectations and interests?

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If you want to make a positive difference in the world, you might be interested in social impact partnerships. These are collaborations between different actors, such as nonprofits, businesses, governments, or communities, that aim to address a social or environmental problem. However, creating and maintaining effective social impact partnerships can be challenging. How do you align your social impact goals with your partners' expectations and interests? Here are some tips to help you.

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Adam Sharma, MBA, LiS

Strategic Innovation Executive | Driving Sustainable Growth & Digital Equity | Expert in Data-Driven Decision Making &…

1 Identify your common vision

Before you enter a social impact partnership, you need to have a clear idea of what you want to achieve and why. What is the problem you are trying to solve? What are the outcomes you are hoping for? How do you measure your impact? You also need to understand your partner's vision and how it aligns with yours. What are their motivations, values, and objectives? How do they define success? Having a common vision can help you establish trust, communicate effectively, and avoid conflicts.

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Adam Sharma, MBA, LiS

Strategic Innovation Executive | Driving Sustainable Growth & Digital Equity | Expert in Data-Driven Decision Making & High-Impact Partnerships | VP at Human-I-T
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Sometimes your impact will serve an an enhancement for your partner's vision rather than a perfect alignment. Take Human-I-T, a non-profit works to create digital equity (computers, internet access, digital literacy & skills) by repurposing corporate electronics for communities that lack access to those resources. We work with a number of partners that do not consider digital equity as a part of their vision, but that does not mean it does not inform it. Let's take a free clinic for example. Their mission might be to "improve health through accessible, quality care". By providing their patients with digital resources, they can use telehealth options to increase accessibility by reducing wait times and offer more convenient appointments.

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Unmesh Sheth

Continuous Learning & Improvement For System Change
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When starting a collective impact initiative, the theory of change or logic model is the most effective approach. For instance, consider any problem statement. In order to achieve the desired outcome, a series of activities and collaboration among various individuals is necessary. Numerous collective impact initiatives have succeeded and failed. So, how can we learn from them first? We are currently experiencing a once-in-a-lifetime revolution - information, social impact, and AI. Imagine - Information system can make it easier to collaborate Social impact revolution - can bring new philanthropy partners together AI can give deep insight into stakeholder outcomes faster.

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2 Assess your resources and capacities

Another important aspect of social impact partnerships is to recognize your strengths and weaknesses, as well as your partner's. What are the resources and capacities that each partner can bring to the table? What are the gaps and challenges that each partner faces? How can you leverage your complementary skills and assets to create synergies and efficiencies? How can you support each other to overcome difficulties and risks? Being honest and realistic about your resources and capacities can help you optimize your collaboration and deliver better results.

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Michelle Page

Leadership Consultant | Strategist | Interim and Fractional COO/CFO | Writer | Genealogist
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Recognizing this can be one of the best ways to create a lasting partnership. When you and your partner can identify ways that each brings resources and capabilities that create a stronger bond, and there is a spirit of mutual collaboration and respect, it becomes a real win for you both to work together. It's important to document these and revisit them regularly to ensure both partners continue to bring that value to the relationship and feel the outcomes.

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3 Co-create your strategy and action plan

Once you have a common vision and a clear understanding of your resources and capacities, you can co-create your strategy and action plan with your partner. This means involving your partner in every stage of the process, from defining the goals and objectives, to designing the activities and interventions, to allocating the roles and responsibilities, to setting the timelines and budgets. Co-creating your strategy and action plan can help you ensure that your partnership is aligned, inclusive, and responsive to the needs and interests of both parties.

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Janelle N.

Marketing and Communications Manager at Coryell Roofing and Construction
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Navigating the intersection of social impact goals with partner expectations requires a symphony of communication, empathy, and vision alignment. Host collaborative workshops or ideation sessions to co-create a shared understanding of both entities' core objectives and values. Delve deep into the nuances of each partner's aspirations, discovering overlaps and potential synergies. Subsequently, craft a mutually beneficial roadmap, weaving together both entities' strengths, to drive forward a unified mission. Continuous dialogue and regular progress reviews ensure that the partnership remains dynamic, adaptive, and laser-focused on achieving amplified social impact.

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4 Communicate and coordinate regularly

A key factor for successful social impact partnerships is to communicate and coordinate regularly with your partner. This means keeping each other informed of the progress and challenges, sharing feedback and insights, resolving issues and conflicts, and celebrating achievements and learnings. Communication and coordination can help you build rapport, trust, and mutual respect with your partner, as well as adapt and improve your partnership as you go along.

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5 Monitor and evaluate your impact

Finally, you need to monitor and evaluate your impact with your partner. This means collecting and analyzing data and evidence on the outputs, outcomes, and impacts of your partnership, as well as the processes and relationships involved. Monitoring and evaluation can help you assess the effectiveness, efficiency, relevance, and sustainability of your partnership, as well as identify the lessons learned, best practices, and areas for improvement. Monitoring and evaluation can also help you demonstrate your value and accountability to your partner, as well as to other stakeholders, such as funders, beneficiaries, or policymakers.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you align your social impact goals with your partners' expectations and interests?

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1 Identify your common vision

2 Assess your resources and capacities

3 Co-create your strategy and action plan

4 Communicate and coordinate regularly

5 Monitor and evaluate your impact

6 Here’s what else to consider

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