How do you align your mobile video strategy with your business goals?

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Mobile video is one of the most engaging and effective ways to reach your audience, but how do you measure its impact and optimize its performance? In this article, we will explore some of the key video analytics and measurement tools that can help you align your mobile video strategy with your business goals.

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Sofia Pikuleva

Customer Success at Adapty ?? meaningful growth for subscription apps
Andrew Provizion

????Help App Owners, DEVs, CPOs & CMOs make 2-10x New Downloads & Revenue ?? | CEO @ ASO.Marketing | Organic Marketing…
Jason Hunt

Trusted Speaker in Humanized AI & Advertising Strategy | Helping Businesses Leverage AI for Smarter, Scalable Marketing…

1 Video metrics and KPIs

Before you dive into the tools, you need to define what you want to achieve with your mobile video campaigns and how you will track your progress. To do this, consider some of the common video metrics and key performance indicators (KPIs) such as views, completion rate, watch time, engagement, conversion, and return on investment (ROI). Views measure how many times your video was watched, either partially or fully; completion rate is the percentage of viewers who watched your video until the end; watch time is the total amount of time that viewers spent watching your video; engagement looks at how viewers interacted with your video, such as liking, commenting, sharing, or clicking on a call to action; conversion measures how many viewers took a desired action after watching your video; and ROI is how much revenue or value your video generated compared to its cost.

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Sofia Pikuleva

Customer Success at Adapty ?? meaningful growth for subscription apps
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??Figure out what you want to achieve with your videos, like getting your brand out there or attracting more users. ??Get to know your audience and what they like so you can make videos they'll enjoy. ?? Make sure the videos you create match up with what you want and what your audience wants. ?? Make sure your videos look good on mobile and load fast. ?? Share your videos where your audience hangs out online. ?? Keep an eye on how your videos are doing and tweak things as needed to make them better. Don't forget to keep innovating and testing new ideas! Give user-generated content a shot too—it often gets great results!

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Andrew Provizion

????Help App Owners, DEVs, CPOs & CMOs make 2-10x New Downloads & Revenue ?? | CEO @ ASO.Marketing | Organic Marketing (ASO)?? | Keyword Boost?? | User Acquisition?? | Graphic Optimization (CRO)?? | Growth Consulting??
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To align your mobile video strategy with business goals, track these key metrics and KPIs: View Count: Measures reach but not engagement. Watch Time: Indicates how engaging your video is. Completion Rate: Shows the percentage of viewers who watched the entire video. Engagement Rate: Total interactions (likes, comments, shares) divided by views. Click-Through Rate (CTR): Measures how effective your call-to-action is. Conversion Rate: Tracks viewers who take desired actions, like making a purchase. Bounce Rate: Indicates if viewers leave early. Social Shares: Reflects organic reach and content value. Cost Per View (CPV): Helps assess ad spend ROI. These metrics will help optimize content and align with your goals.

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2 Video analytics tools

If you're looking to collect and analyze data on your mobile video performance, there are many tools available depending on your platform, budget, and needs. YouTube Analytics is a native analytics tool for YouTube that provides detailed insights on video views, watch time, audience retention, engagement, traffic sources and more. Facebook Insights is a native analytics tool for Facebook that shows reach, impressions, views, engagement and more. Google Analytics is a web analytics tool that can help track how your video affects website traffic, behavior and conversions. Wistia is a video hosting and marketing platform with advanced analytics such as heatmaps, engagement graphs, attribution and more. Lastly, Vidyard is a video platform for businesses that offers analytics on video views, engagement, conversions and ROI as well as integrations with HubSpot, Salesforce and Mailchimp.

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3 Video optimization tips

Once you have the data, you need to use it to improve your mobile video strategy and achieve your goals. To optimize your mobile video, consider testing different formats, lengths, and styles that are suitable for your audience and platform. Additionally, make sure to optimize your video titles, descriptions, tags, and thumbnails to make them catchy, relevant, and searchable. Moreover, captions, subtitles, or transcripts should be added to the video to make it accessible and SEO-friendly. Furthermore, include clear and compelling calls to action in the video to encourage viewers to take the next step. Experiment with different times, days, and frequencies to publish your video for maximum reach and engagement. By applying these practices for video optimization with the right analytics and measurement tools, you can align your mobile video strategy with your business goals and achieve better results.

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Jason Hunt

Trusted Speaker in Humanized AI & Advertising Strategy | Helping Businesses Leverage AI for Smarter, Scalable Marketing Success | Speaker | Author of "Drop The Mic Marketing" | Podcaster | Professor | Rugby Coach
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Here are a handful of video optimization tips to get you started: 1. Keep it short and concise - Attention spans are shorter on mobile devices and especially on platforms like YouTube Shorts and TikTok, so keep your video length under 30 seconds. 2. Optimize for sound-off viewing - Many users watch videos without sound, so make sure your video can still be understood without sound. 3. Use clear and large text - Use bold and easy-to-read text to make sure users can easily understand your message. 4. Use captivating visuals - Use bright colors and engaging imagery to capture attention. 5. Use vertical or square formats - Since mobile devices are held vertically, it's best to use formats that fit the screen without requiring rotation.

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Nigel Maine

Founder & Architect. Teaching The SYSTEM go-to-market strategy for B2B SaaS vendors; Connecting & engaging global TAMs & exploding ARR-FTE.
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Our business goal is to engage B2Bs at scale and deliver educational content that matches the question prospects may be thinking or worried about. Only a small percentage will be attracted to the message, the rest are browsing on down-time. We keep the video brief, yet ensure it illustrates a deeper awareness about the problem and ensure the call to action invites them to learn more. We also stress that we have no registration or email form to complete to ensure there is no friction.

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How do you align your mobile video strategy with your business goals?

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1 Video metrics and KPIs

2 Video analytics tools

3 Video optimization tips

Mobile Marketing

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