How do you align SEO copywriting with your team's vision?

In my experience, SEO tools are helpful for focusing the article’s content, especially when it comes to understanding competitor’s articles and what key terms search engines pick up on. However, it’s not always the most up to date with terminology when it comes to LGBTQIA+ health care. Terms are updated frequently. Research and new therapies are also updated frequently. Additionally, you have to think about your target audience, and what terms they use to search for the information you want them to find. Organic google searches can help, and knowing what your target audience would type in the search bar. You want those key words in your meta description and first paragraph.

Yes, I agree with most of it. It's a good practice to consult with the team get to know the target audience and make a good content strategy.

I agree. Having a clear vision is essential for a team to work cohesively towards a common goal. It's not just about knowing your mission statement, unique selling proposition, or tone of voice; it's about having a shared understanding of why you exist and what impact you want to make in the market. When everyone on the team is aligned with this vision, they are more likely to produce content that resonates with your target audience, sets you apart from competitors, and ultimately drives meaningful change and success. A shared vision is the compass that guides a team toward making a true difference and standing out in the market.

Knowing the company's business fundamentals (vision, positioning, USP) makes it easier to understand who is the most suitable target audience — beyond demographics. For example, you can write exactly what they want and need to read, once you understand how your potential customers behave on social media, who they trust, and what makes them feel seen.

Aligning SEO copywriting with your team's vision requires a strategic approach. Start by understanding the core values and goals of your team. Then, conduct keyword research to identify topics that resonate with your audience and align with your vision. Craft high-quality, engaging content that incorporates these keywords naturally. Collaborate closely with your team to ensure the content reflects your brand's voice and messaging. Monitor SEO performance regularly, making data-driven adjustments to stay in line with your vision and achieve desired results. This synergy between SEO and your team's vision will drive organic growth and brand consistency.

I would add something to the search volume of the keyword. Every tool has it's own database and set of rules to crawl the web so finding the real search volume is still a mystery. Also, there are around 15% new searches every day which are not recorded instantly. I have worked on a few keywords for which keyword research tools were showing 0 search volume but surprisingly I'm having impressions and visits.

In particular, your approach to keyword research depends on the intent of your piece of content, as well as where it sits on the buyer's journey (TOFU, MOFU, BOFU).

You can also use tools such as AnswerthePublic to get a visual understanding of search trends, and uncover related keywords you may not have thought of.

When inserting your keywords in your content, let it flow and blend in with your message naturally. Don't force it. Also, I strongly advise against keyword stuffing. You don't want your content being canceled out from search listings now, do you?

In addition to traditional keyword research tools, consider leveraging voice search data and user-generated content platforms to gain deeper insights into your audience's language and preferences. Voice search is becoming increasingly popular, and understanding how people naturally phrase their queries when speaking can be help you create a more comprehensive SEO copywriting strategy. Furthermore, exploring forums, social media, and community discussions can provide valuable qualitative data. These platforms allows you to tap into real conversations and uncover the specific pain points, questions, and language your target audience uses. You can create more relatable and engaging content that aligns seamlessly with your team's vision.

It's important to somehow show the audience that we care about their issues as much as they do. Apart from pointing the facts, we need to reach out to the point that the user is more important than our products/services. Also, in order to make it much more persuasive, using an intresting first heading(h1) and bold keywords, and so on are helpful to humanize a copywriting.

Refer to Google's Search Algorithm updates for Q2 of 2023. Overall, Google increasingly incentivises content creators to legitimately convey authority and credibility.

If you're writing a long article with many sections, consider adding a table of contents at the top with links so readers can easily find what they're looking for.

Remember you are writing for humans and not for engines or robots. Your concern should be to write what will resonate well with your audience.

Absolutely, writing for humans should always be the primary focus of SEO copywriting. While keywords and technical optimization are essential, the ultimate goal is to connect with people, evoke emotions, and provide value. Content that genuinely resonates with readers, aligns with a team's vision and tone, and addresses the audience's needs will not only perform better but also leave a lasting impact. Ensuring readability with clear language and proper formatting further enhances the user experience, making the content both informative and engaging. Balancing SEO and human-centered content is key to success in today's digital landscape.

Use your primary keywords into your url, meta tags and descriptions, headings and overall content. Also, support your primary keywords with secondary keywords and scatter them all over the content organically.

Incorrect. You don't have to include your primary keyword in the meta descriptions, to rank higher — especially if you've already used it in the title and URL.

The first paragraph is a good choice to inject your keyword naturally but it's not a rule of thumb. Yes, using the keyword in the URL and Title is crucial. In the title for better CTR and in the URL for better ranking because I've seen and compared multiple pages based on a single keyword. Here is what I found 1. EMD were ranked for their core keyword 2. PMD (Partial Match Domains) were on the 2nd 3. Brands with a partial keyword in their slug were Google's 3rd priority.

This seems to be turning into a SEO copywriting vs SEO content dialogue, so here's my perspective: The keyword should be organically introduced into the first paragraph and/or the meta description. If some promises of instant relief for their pain point can make them click on the page faster and keep them there, skip the bulky keywords by all means. This is not necessarily the rule. For example, keywords like "gold rate" or "xyz tool pricing" the keyword can be organically introduced. But for "so-and-so symptoms" or "what to do when..." don't waste precious characters on problem-reiterating keywords.

Expanding on the internal and external links, it's important to be sure that these are both relevant to the content and that the anchor text itself is descriptive. Avoid using generic phrases like "Learn More" or "here." If you're writing an informative article, citing your sources and linking to related content is a great opportunity to include links that boost your topical authority.