How do you align product training videos with your customer journey and product goals?

1 Define your audience

Before you start creating your product training videos, you need to know who you are creating them for. Who are your ideal customers? What are their pain points, goals, and motivations? How do they learn and consume information? What are their preferred formats and channels? By defining your audience persona, you can tailor your videos to their specific needs and preferences. You can also segment your audience based on their level of product knowledge, usage, or feedback.

2 Map your customer journey

Once you have defined your audience, you need to map their customer journey. The customer journey is the path that your customers take from becoming aware of your product, to evaluating it, to purchasing it, to using it, and to becoming loyal advocates. Each stage of the customer journey has different goals, challenges, and emotions for your customers. By mapping your customer journey, you can identify the key moments and touchpoints where your product training videos can add value and support your customers.

3 Align your product goals

Your product training videos should not only serve your customers, but also your product goals. What are the main objectives and outcomes that you want to achieve with your product? How do you measure your product success and performance? How do you communicate your product value proposition and differentiation? By aligning your product goals with your customer journey, you can create product training videos that showcase your product features and benefits, demonstrate your product value, and drive your desired actions and behaviors.

4 Plan your video content

Now that you have aligned your audience, customer journey, and product goals, you can plan your video content. You need to decide what topics, messages, and stories you want to cover in your product training videos. You also need to choose the format, style, and tone of your videos. For example, you can use explainer videos, tutorials, demos, testimonials, case studies, or webinars. You can also use animation, live action, screen capture, or a combination of them. You need to make sure that your video content is relevant, engaging, and informative for your audience.

5 Produce your video content

The next step is to produce your video content. You need to prepare your script, storyboard, visuals, audio, and other elements that you need for your product training videos. You also need to choose the tools and equipment that you need for recording, editing, and enhancing your videos. You can use professional software and hardware, or you can use online platforms and apps that offer easy and affordable video creation solutions. You need to make sure that your video quality is high, clear, and consistent.