How do you adjust your content for different platforms?

1 Know your goals

Before you start creating or adapting your content, you need to have a clear idea of what you want to achieve with it. Do you want to educate, inspire, persuade, or entertain your audience? Do you want to drive traffic, generate leads, increase engagement, or build trust? Depending on your goals, you may need to use different types of content, such as blogs, podcasts, videos, infographics, ebooks, or webinars.

4 Know your format

Depending on the format of your content, you may need to adjust its length, structure, layout, design, and delivery. For example, a blog post may need to be shorter, more concise, and more scannable than an ebook. A video may need to be more dynamic, interactive, and emotional than a podcast. An infographic may need to be more colorful, simple, and informative than a webinar. You need to know how to use the format's strengths, avoid its pitfalls, and match it with your goals and audience.

5 Know your value

Finally, the most important thing to remember is that your content should always provide value to your audience, regardless of the platform or format. You need to know what makes your content unique, relevant, and useful for your audience, and how to communicate that value clearly and convincingly. You need to know how to showcase your expertise, credibility, and personality, and how to invite your audience to take action or join the conversation.

By following these tips, you can adjust your content for different platforms, without compromising your thought leadership and network growth. You can create and share content that resonates with your audience, meets your goals, and reflects your brand.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?