How do you adjust UX personas and scenarios to different platforms?

1 Consider platform-specific characteristics

Different platforms have different characteristics that affect how users interact with them, such as screen size, input methods, connectivity, performance, and accessibility. For example, mobile users may have smaller screens, touch gestures, limited data, and variable network conditions, while desktop users may have larger screens, mouse and keyboard, stable internet, and more computing power. These characteristics can influence how users perceive and use your product or service, and what problems or opportunities they may encounter. Therefore, you should consider how these characteristics affect your UX personas and scenarios, and adjust them accordingly. For example, you may need to create different personas for mobile and desktop users, or modify the scenarios to reflect how users switch between platforms or use them simultaneously.

2 Use platform-specific best practices

Different platforms also have different best practices and conventions that users expect and follow when interacting with them. For example, web users may expect to find a navigation bar at the top or bottom of the page, while mobile users may expect to find a hamburger menu or a tab bar. These best practices and conventions can help users navigate and use your product or service more easily and intuitively, and reduce confusion and frustration. Therefore, you should use platform-specific best practices and conventions when designing your product or service, and align your UX personas and scenarios with them. For example, you may need to update your scenarios to reflect how users perform common tasks or access features on different platforms, or how they respond to platform-specific feedback or errors.

3 Test and validate your UX personas and scenarios

Finally, you should test and validate your UX personas and scenarios on different platforms, and refine them based on the feedback and insights you gather. Testing and validating your UX personas and scenarios can help you verify if they are realistic, accurate, and relevant for your target users and platforms, and if they capture the key user goals, needs, and pain points. You can test and validate your UX personas and scenarios by using various methods, such as interviews, surveys, usability testing, analytics, or prototyping. For example, you can ask users to review your personas and scenarios and provide feedback, or observe how users interact with your product or service on different platforms and compare it with your scenarios.