ç™»å½•æŸ¥çœ‹æ›´å¤šå†…å®¹

How do you add data to your stories and keep the human touch?

ç”±äººå·¥æ™ºèƒ½å’Œé¢†è‹±ç¤¾åŒºæä¾›æŠ€æœ¯æ”¯æŒ

Data can be a powerful tool to enhance your stories, but it can also be a challenge to balance it with the human touch. How do you use data to inform, persuade, and inspire your audience, without losing their attention, empathy, or trust? In this article, you will learn some tips and tricks to add data to your stories and keep the human touch.

æ¤æ–‡ç« ä¸çš„ä¸šç•Œè¾¾äºº

ç”±ç¤¾åŒºä»Ž 6 æ¡å†…å®¹ä¸ç²¾é€‰ã€‚äº†è§£æ›´å¤š

Palakh Khanna

Asia's 100 Women Power Leaders 2023| UN Women 75 Leaders | Founder-Break The Ice| American Express| BW WB 30U30| 2Xâ€¦
Anuj Tiwari

Founder @ THE ALL DIGITAL | Digital Marketing Expert
Leann Buss

Published author of Chilldren's and Christian books

1 Know your audience

The first step to add data to your stories is to know your audience. What are their needs, interests, and expectations? What are their pain points, goals, and emotions? How familiar are they with the topic and the data sources? Knowing your audience will help you tailor your data to their level of understanding, relevance, and curiosity. It will also help you avoid jargon, confusion, or boredom.

æ·»åŠ æ‚¨çš„è§‚ç‚¹

Palakh Khanna

Asia's 100 Women Power Leaders 2023| UN Women 75 Leaders | Founder-Break The Ice| American Express| BW WB 30U30| 2X TEDx | Featured @Times Square, NY| Harvard HPAIR â€˜22| UN Millennium Fellow| Josh Talk|50+ talks| Speaker
ä¸¾æŠ¥å†…å®¹
In my experience, every conversation and storytelling technique needs to include both- Elements which will connect with the human minds and numbers and data which will further arouse their interest in the story. Numbers play a vital role in highlighting the realness of the conversation, data backs emotions and ideas which come out of stories and connecting both is extremely important. Balancing between the 2 in stories and even content is based on not just understanding your audience but also doing your research well.

å·²ç¿»è¯‘

èµž
Leann Buss

Published author of Chilldren's and Christian books
ä¸¾æŠ¥å†…å®¹
Data can be a powerful tool if utilized well. If not, it can ruin your presentation. Imputing data in plain language is always the best use of it no matter the audience. Trying to manipulate or over sell the data does more harm than leaving it out altogether. Tool the data to highlight your most important points.

å·²ç¿»è¯‘

èµž

2 Choose the right data

The second step to add data to your stories is to choose the right data. Not all data is equally useful, credible, or compelling. You need to select the data that supports your main message, provides evidence, and adds value. You also need to check the accuracy, reliability, and validity of the data. Avoid data that is outdated, biased, or misleading. Choose data that is clear, concise, and consistent.

æ·»åŠ æ‚¨çš„è§‚ç‚¹

Gitika C.

I help simplify finance through film stories| Provides Workshops and online courses | Educator | Mentor | Author
ä¸¾æŠ¥å†…å®¹
Giving references of data increases its credibility. However, what's important is to present the data the way it is without adding bias to it. Choosing data that adds value to the story is important.

å·²ç¿»è¯‘

èµž

3 Tell a story with data

The third step to add data to your stories is to tell a story with data. Data alone is not enough to engage your audience. You need to weave it into a narrative that has a structure, a plot, and a purpose. You need to create a context, a conflict, and a resolution. You need to show the data, not just tell it. Use visual aids, such as charts, graphs, or infographics, to illustrate the data and make it easier to understand and remember.

æ·»åŠ æ‚¨çš„è§‚ç‚¹

Krishna Kumar N (KK) Business Storyteller

Business Storyteller | Fractional CMO and Growth Consultant for HRTech, Startups, SaaS | LinkedIn Creator Program Top 200 Creator | Interested in Career Pivots, Books, Personal Branding for Founders/Sales and Parenting |
ä¸¾æŠ¥å†…å®¹
To make an impact, every data should be backed by a story and every story should be backed by data. Some of the ways in which data can add more value and impact are, 1. Contextualise the data 2. Present the data in relatable manner - instead of saying 25% women drop out from career after their first maternity, it can be said we lose 1 in 4 women talent from the workforce for raising their children 3. The type of chart or visual one uses to present the data need to be chosen wisely .. to compare two data points over a period, choose a bar chart over pie chart, to show how different expenses - choose a stacked bar chart over individual bar chart. These are some of the ways one can build a narrative with the data.

å·²ç¿»è¯‘

èµž

4 Use emotions and empathy

The fourth step to add data to your stories is to use emotions and empathy. Data can be cold and impersonal, but emotions and empathy can warm it up and make it personal. You need to connect the data to the feelings and experiences of your audience. You need to show them how the data affects them, or someone they care about. You need to appeal to their values, beliefs, and aspirations. You need to make them care about the data and the story.

æ·»åŠ æ‚¨çš„è§‚ç‚¹

Anuj Tiwari

Founder @ THE ALL DIGITAL | Digital Marketing Expert
ä¸¾æŠ¥å†…å®¹
This is the most potent factor in all my seven books. I am a true believer in emotions and especially when you are writing in India, where emotions are everything.

å·²ç¿»è¯‘

èµž
Gitika C.

I help simplify finance through film stories| Provides Workshops and online courses | Educator | Mentor | Author
ä¸¾æŠ¥å†…å®¹
Stories evoke emotions and emotions help to connect with the audience. When data is later added to the story, it moves the story forward. When this happens, not only does the audience understand it, they will be able to retain it for a long time.

å·²ç¿»è¯‘

èµž

5 Be ethical and transparent

The fifth step to add data to your stories is to be ethical and transparent. Data can be powerful, but it can also be abused or misused. You need to respect the data and the people behind it. You need to acknowledge the sources, limitations, and uncertainties of the data. You need to disclose any assumptions, interpretations, or manipulations of the data. You need to be honest, fair, and responsible with the data and the story.

æ·»åŠ æ‚¨çš„è§‚ç‚¹

6 Invite feedback and action

The sixth step to add data to your stories is to invite feedback and action. Data can be informative, but it can also be actionable. You need to encourage your audience to interact with the data and the story. You need to ask them questions, solicit their opinions, or challenge their assumptions. You need to inspire them to take action, whether it is to learn more, share the story, or change their behavior. You need to make them part of the data and the story.

æ·»åŠ æ‚¨çš„è§‚ç‚¹

7 Hereâ€™s what else to consider

This is a space to share examples, stories, or insights that donâ€™t fit into any of the previous sections. What else would you like to add?

æ·»åŠ æ‚¨çš„è§‚ç‚¹

Storytelling

+ å…³æ³¨

ç»™æ–‡ç« è¯„åˆ†

å¾ˆæ£’ ä¸å¤ªå¥½

ä¸¾æŠ¥æ¤æ–‡ç«

æŸ¥çœ‹å…¨éƒ¨

How do you add data to your stories and keep the human touch?

1

2

3

4

5

6

7

1 Know your audience

2 Choose the right data

3 Tell a story with data

4 Use emotions and empathy

5 Be ethical and transparent

6 Invite feedback and action

7 Hereâ€™s what else to consider

Storytelling

ç»™æ–‡ç« è¯„åˆ†

æ„Ÿè°¢æ‚¨çš„åé¦ˆ

æ›´å¤šStorytellingç›¸å…³æ–‡ç«

æ›´å¤šç›¸å…³é˜…è¯»å†…å®¹

How do you add data to your stories and keep the human touch?

1

2

3

4

5

6

7

1 Know your audience

2 Choose the right data

3 Tell a story with data

4 Use emotions and empathy

5 Be ethical and transparent

6 Invite feedback and action

7 Hereâ€™s what else to consider

Storytelling

ç»™æ–‡ç« è¯„åˆ†

æ„Ÿè°¢æ‚¨çš„åé¦ˆ

æ„Ÿè°¢æ‚¨çš„åé¦ˆ