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How do you adapt your stories to different channels and platforms?

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Stories are powerful tools for engaging your audience, conveying your message, and building trust. But not all stories are created equal, and not all channels and platforms are suitable for the same kind of storytelling. How do you adapt your stories to different channels and platforms? Here are some tips to help you craft and deliver stories that resonate with your audience, no matter where they are.

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1 Know your purpose

Before you start telling your story, you need to have a clear idea of what you want to achieve with it. What is the main point you want to make? What action do you want your audience to take? How do you want them to feel? Your purpose will guide your choice of channel, platform, format, tone, and length of your story.

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2 Know your audience

Your story should also be tailored to your audience. Who are they? What are their needs, interests, challenges, and goals? What do they already know and what do they need to learn? How do they prefer to consume content? What kind of language, style, and tone do they respond to? Your audience will determine how you structure, frame, and personalize your story.

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Erin Nemastil

Grand Rapids, MI
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It's especially easy to segment your audience on social media. Certain demographics use different platforms, so be sure to align your message based on the user base of the platform on which you're publishing.

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3 Know your channel

Different channels have different strengths and limitations when it comes to storytelling. For example, a blog post can allow you to go into more depth and detail, while a social media post can help you generate buzz and feedback. A video can show emotion and action, while a podcast can create intimacy and connection. A presentation can combine visuals and audio, while an email can be more direct and personal. Choose the channel that best suits your purpose, audience, and story.

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4 Know your platform

Within each channel, there are also different platforms that have their own features and norms. For example, a LinkedIn post can be more professional and formal, while a Twitter post can be more casual and concise. A YouTube video can be longer and more polished, while a TikTok video can be shorter and more creative. A PowerPoint slide can be more structured and linear, while a Prezi slide can be more dynamic and interactive. Choose the platform that best matches your channel, purpose, audience, and story.

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5 Know your format

Once you have chosen your channel and platform, you need to decide on the format of your story. How will you present your story visually, verbally, and/or audibly? Will you use images, graphics, charts, icons, or emojis? Will you use text, audio, video, or a combination? Will you use narration, dialogue, quotes, or testimonials? Will you use humor, drama, suspense, or surprise? Choose the format that best enhances your channel, platform, purpose, audience, and story.

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6 Know your length

Finally, you need to consider the length of your story. How much time and attention do you have from your audience? How much information and emotion do you need to convey? How much detail and context do you need to provide? How much repetition and reinforcement do you need to use? Choose the length that best balances your channel, platform, purpose, audience, and story.

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Laura Bergells

Executive Presentation Coach | Speech Rehearsal & Media Interview Prep for Top Execs
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Start with the arc! That way, you can adapt the story to fit different formats and lengths. To create a story arc, identify: - The hook - The challenge - The solution - The takeaway Once you have these elements, you can use them as building blocks to create different versions of your story for different platforms. For example: - Use the hook as a headline for a blog post or Insta caption - Use the challenge as a teaser for a video or podcast - Use the solution as a case study for a presentation - Use the takeaway as a conclusion as a tweet By creating a story arc, you can repurpose your stories for multiple platforms without losing their essence or impact. You can also save time by repurposing the same content in different ways!

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Regina Hill, M.B.A.

Harvard Leadership Essentials Certified Leader | Innovative, insight-led, results-oriented marketing leader and storyteller
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Know your call-to-action/objective Is your goal to inspire? To gain awareness? To expand to a new audience? Do you want people to purchase or spread the word? Be sure that your story doesn't stop at the "what". Give a clear call-to-action when and where it makes sense.

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How do you adapt your stories to different channels and platforms?

1

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3

4

5

6

7

1 Know your purpose

2 Know your audience

3 Know your channel

4 Know your platform

5 Know your format

6 Know your length

7 Here’s what else to consider

Business Communications

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How do you adapt your stories to different channels and platforms?

1

2

3

4

5

6

7

1 Know your purpose

2 Know your audience

3 Know your channel

4 Know your platform

5 Know your format

6 Know your length

7 Here’s what else to consider

Business Communications

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